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What to consider when buying translation

The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s … Read More

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Google Proposes Antitrust Shopping Fix To EU

Global Marketing News – 1st September 2017 Google has sent a proposed fix for its shopping service to the European Commission, Apple has announced that it is now accepting WeChat Pay as a payment method in China, and the European … Read More

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Yandex Direct Embraces Extended Text Ads (ETAs)

An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More

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Google Doubles Number Of Sitelinks Available

Global Marketing News – 31st August 2017 Google has doubled the number of sitelinks available to advertisers, Facebook is set to remove a number of its boosted post options, and research has found that social media advertising has a minimal … Read More

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JD.com Partners With Qihoo 360

Global Marketing News – 30th August 2017 JD.com has partnered with Qihoo 360, brands can now control ad placement on Snapchat, and research has found that people in the Asia Pacific region are willing to exchange data for personalised travel … Read More

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How To Be Featured In Google’s Answer Box

Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the … Read More

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Top Ecommerce Trends Of 2017 Revealed

Global Marketing News – 29th August 2017 The most important ecommerce trends of 2017 have been revealed, younger social media users are moving away from Facebook, and research has found that 57% of all search traffic now comes from mobile … Read More

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Yandex Launches New Ranking Algorithm Korolyov

Global Marketing News – 25th August 2017 Yandex has released a new search ranking algorithm, 70% of smartphone users are downloading at least one app per month, and Facebook is falling in popularity in South Korea. Visit Webcertain.tv to watch the full bulletin or … Read More

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Bing Search Engine Market Share Higher Than Expected

Global Marketing News – 24th August 2017 Microsoft says Bing is doing better than is widely thought, eBay has opened its US marketplace to Africa, and Google has made a stand against a planned levy. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Google Developing New Tools For News Publishers

Global Marketing News – 23rd August 2017 Google is developing new tools for news publishers, China has launched an online court, and research has found that businesses have unrealistic expectations of the African market. Visit Webcertain.tv to watch the full bulletin or to watch … Read More

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Yandex.Direct Introduces Extended Text Ads

Global Marketing News – 22nd August 2017 Yandex.Direct has introduced Extended Text Ads, Quora Ads has launched retargeting, and Bing has opened its Dynamic Search Ads pilot to all US advertisers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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WeChat Nears 1 Billion Users

Global Marketing News – 21st August 2017 WeChat is nearing one billion active users, Google is testing a ‘Lite’ version of its search app, and research has found that 20% of marketing emails never reach their intended target. Visit Webcertain.tv to watch … Read More

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