AI is growing, and digital marketing will be heavily affected by it, regardless of which stage of the marketing funnel we look at. The ultimate goal will be to automate most, if not all, digital marketing processes, going well beyond … Read More
Global marketing news – 12th January 2018 A new version of the Google Search Console has started rolling out to all users. The Chinese ecommerce company Alibaba has announced that it successfully tackled counterfeit goods on its Taobao platform last … Read More
Global marketing news – 9th January 2018 Naver has been criticised for removing certain suggested search terms from its search results. Baidu is facing legal action for illegally obtaining user data. Amazon has announced that its digital assistant Alexa will … Read More
For marketers to get optimal visibility, it is important to match the text of their ad copies with what their prospective customers are typing in the search box, and this is where dynamic keyword insertion comes in. However, this option … Read More
Global Marketing News – 5th January 2018 A new law affecting social media has come into effect in Germany, search engines are becoming increasingly important for ecommerce, and research has revealed that 16% of European businesses sold their products or … Read More
If you have an international business, you are likely to need translators and language service providers (LSPs) to help you with your marketing strategy. But just how do you establish a good relationship with them? I have complied a few … Read More
Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More
Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their … Read More
Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been … Read More
Global Marketing News – 12th December 2017 Baidu has launched a service that tells Japanese companies if their websites are suitable for China, the EU has adopted new VAT rules for ecommerce websites, and research has examined the popularity of … Read More
Machine translation, often abbreviated to MT, is the use of specific software to translate text from one language to another, and it is getting more and more popular in the translation world. Machine translation can considerably speed up the translation … Read More
Global Marketing News – 8th December 2017 Google has launched a new app called Google Go, eMarketer has published its latest forecasts for global internet and mobile usage, and WeChat is the most used new media app in Macau. Visit Webcertain.tv to … Read More
Global Marketing News – 5th December 2017 Google has increased the length of snippets in its search results, WeChat Pay is to launch in Malaysia, and research has found that the Vietnamese ecommerce market is one of the fastest growing … Read More
Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to … Read More
Global Marketing News – 29th November 2017 Yandex has launched fast-loading Turbo pages, travel brands are increasingly taking part in Black Friday deals, and Google Shopping has rolled out several new features. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More
