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Search engine marketing year in review 2017

Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More

PPC ad specifications around the world

Writing impactful and compelling PPC ads is key to capturing the attention of internet users and achieve a good return on investment (ROI). Having said this, different search engines across the world have different requirements when it comes to their … Read More

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Many companies unprepared for GDPR

Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been … Read More

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US Display Advertising To Grow 70% In Next 4 Years

Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to … Read More

Yandex Launches Fast-Loading Turbo Pages

Global Marketing News – 29th November 2017 Yandex has launched fast-loading Turbo pages, travel brands are increasingly taking part in Black Friday deals, and Google Shopping has rolled out several new features. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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EU Formally Agrees To End Geo-Blocking

Global Marketing News – 27th November 2017 The EU has formally agreed to end geo-blocking, Yandex has revealed its plans for the Russian mobile search market, and research has found that Facebook usage is falling dramatically. Visit Webcertain.tv to watch the full bulletin or … Read More

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Bing Launches Black Friday Flyer Ads

Global Marketing News – 21st November 2017 Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses. Visit Webcertain.tv to watch the full bulletin or to watch a wide range … Read More

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Singles’ Day 2017 Breaks Ecommerce Records In China

Global Marketing News – 17th November 2017 Singles’ Day 2017 broke ecommerce records in China, Facebook has introduced four new tools designed to help businesses advertise internationally, and advertisers on Snapchat can now add Context Cards to certain ad types. … Read More

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Bing Ads Launches Exact Match Impression Shares

Global Marketing News – 14th November 2017 Advertisers on Bing can now view exact match impression shares, Amazon has expanded its Influencer Program to include Instagram and Twitter, and Apple has launched a new feature in its App Store. Visit Webcertain.tv to … Read More

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How GDPR Will Affect International Businesses

What is GDPR? GDPR is the General Data Protection Regulation approved and adopted by the EU Parliament on 27 April 2016, which is due to come into force on 25 May 2018. After this date, the current data protection legislation … Read More

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