Global Marketing News – 26th January 2016 Programmatic advertising delivers best digital return Research by AdRoll has found that digital advertisers are planning to increase their spending on programmatic advertising more than any other form of advertising this year, with … Read More
The Advertising Arena – 26th January 2016 New Bing Ads Editor coming in summer 2016 Bing has announced that the next version of its Bing Ads Editor will be available in summer 2016. The new Bing Ads Editor will be … Read More
Global Marketing News – 25th January 2016 Weibo to abolish 140 character limit The leading Chinese social network Weibo has announced that it will be abolishing its 140 character limit. Weibo is one of the most popular social networks in … Read More
Global Marketing News – 22nd January 2016 Start-ups get a rocket fuelled boost with new fund Rocket Internet has launched a new fund worth 420 million US dollars. Rocket Internet is famous for helping to launch internet-related companies in new … Read More
A long-awaited change has been introduced to the Yandex Direct interface this week! The new Report Wizard 2.0 is now available on account level and offers many new bulk campaign reporting options. Currently this tool is available in beta version … Read More
Global Marketing News – 21st January 2016 Friends Reunited to close down One of the world’s first social networks, Friends Reunited, has announced that it will soon be closing down. Friends Reunited was launched in 2000 and was designed to … Read More
Global Marketing News – 20th January 2016 Cash is king in world of Indian ecommerce The ecommerce giant Amazon has revealed that around half of its customers in India use the cash-on-delivery payment option. This is largely due to the … Read More
Global Marketing News – 19th January 2016 Has Baidu been cheating users for profit? The Chinese internet giant Baidu is coming under intense criticism from furious users following the revelation that the company has been profiting from giving incorrect or … Read More
Global Marketing News – 18th January 2016 YouTube fights censorship by releasing Urdu version YouTube has launched a localised version of its website targeting the Pakistani market, despite the fact it is currently blocked in the country. YouTube.com.pk is written … Read More
Global Marketing News – 15th January 2016 Skyscanner worth over $1bn thanks to global investment The travel price comparison company Skyscanner has just raised 192 million US dollars of funding, putting its value at over 1 billion US dollars. The … Read More
Global Marketing News – 14th January 2016 Netflix already in trouble after global expansion Just one week after Netflix embarked on a massive international expansion plan, launching in 130 new countries, it has hit a stumbling block in one country. … Read More
Global Marketing News – 13th January 2016 International alarm over UK internet surveillance laws The UK government’s proposed online surveillance bill has come under intense scrutiny from tech giants. In a joint submission, Google, Yahoo, Microsoft, Facebook and Twitter have … Read More
Global Marketing News – 12th January 2016 EU data protection laws and penalties get tougher The EU has finalised its new General Data Protection Regulations (GDPR) after years of negotiations and planning. The regulations still require approval from the EU … Read More
Global Marketing News – 11th January 2016 Netflix undergoes massive international expansion The online TV company Netflix has just embarked on a massive international expansion plan. It has launched in 130 new countries worldwide, taking the total number of countries … Read More
Global Marketing News – 8th January 2016 Indonesia wins at B2C ecommerce in South East Asia Research by yStats has predicted that Indonesia will become the biggest B2C ecommerce market in South East Asia this year. The Indonesian ecommerce market … Read More
