Global Marketing News – 26th August 2015 TV series key to success in Chinese marketing Chinese companies are increasingly moving their marketing budgets from paid search advertising to content creation, with the creation of sponsored TV series and films becoming … Read More
Global marketing news – 25 August 2015 Google ordered to remove links about removing links The UK’s Information Commissioner’s Office (ICO) has ordered Google to remove links to articles about the “right to be forgotten” from its search results. The … Read More
Global Marketing News – 24th August 2015 Buzzfeed teams up with Yahoo to enter Japan Buzzfeed is to launch in Japan later this year after partnering up with Yahoo Japan. In the mutually beneficial agreement, Buzzfeed will provide content to … Read More
Global Marketing News – 21st August 2015 Global retailer launches own social network Tesco has launched a social network for mothers in Thailand. The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share … Read More
Global Marketing News – 20th August 2015 Search engine triumphs over Uber in taxi market The Russian search giant Yandex has seen its taxi app revenues triple in the last year. Yandex Taxi allows users to book taxis online or … Read More
Global Marketing News – 19th August 2015 Global governments reach new heights with Twitter data requests Twitter has received a record-breaking number of information requests from governments. The social network has released its latest transparency report detailing the number of … Read More
Global Marketing News – 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness … Read More
Global Marketing News – 17th August 2015 Google gets reprieve in EU anti-trust case The EU has extended the deadline for Google to respond to anti-trust charges. Google stands accused of deploying tactics to boost the ranking of its own … Read More
Global marketing mews – 14 August 2015 Google competitor launches own news portal The French search engine Qwant, has launched a News portal. On the News homepage, users can see a grid of the hottest news topics. Clicking on a … Read More
Global Marketing News – 13th August 2015 Facebook launches Indian ecommerce website Facebook and the media agency GroupM have joined forces to launch a special ecommerce site for the Indian festival Raksha Bandhan. The website will be live between the … Read More
Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it is one thing to … Read More
Global Marketing News – 12th August 2015 Social media is driving Australian growth overseas Australian businesses are embracing social media as a way to connect with overseas customers. Research by DHL has revealed that 75% of Australian exporters use social … Read More
Global Marketing News – 11st August 2015 Netflix embarks on aggressive global expansion The online TV company Netflix has announced that it will be launching in the Japanese market on 2nd September. Its launch in Japan will be its first … Read More
Global Marketing News – 10th August 2015 China deploys physical police force to censor tech companies The Chinese government has announced plans to deploy police officers to major Chinese tech firms, where they will enforce strict censorship laws. The government … Read More
Global Marketing News – 7th August 2015 Global retailer innovates with multi-platform campaign The video and ecommerce retailer QVC has launched in France with an integrated mix of ecommerce, mobile, TV and social platforms. QVC is an international distributor of … Read More
