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Digital marketing for global brands

ISS – Using Online PR for Links

Kristjan Mar Hauksson – Nordic eMarketingGround rules no distribution of the same text to multiple locations re-write to two or three versions write it short and scalable do not spam it with links 2 or 3 at the most Try … Read More

ISS: Digital assets and digital asset management

Universal Search and Digital Asset Optimisation Anne Kennedy – Beyond Ink Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion. We are actually doing marketing Why … Read More

Key consumer insights & search of Bing

Peter Maxmin – Bing BING now investing “heavily” in Europe. People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent. Search … Read More

ISS – Bill Hunt Global Search Strategies

There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with: Team Build your global team Linguistic Maximize your content and keywords Infrastructure Offers scaling opportunities INFRASTRUCTUE many countries and languages are a challenge … Read More

International Search Summit – SEO Agenda

Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place. The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up … Read More

TweetIn = LinkedIn + Twitter

Twitter and LinkedIn announced their partnership today, this will help bring tweets to LinkedIn. New features will be rolled out the next couple of days where LinkedIn account holders can tweet their LinkedIn status and vice versa (Tweets will be … Read More

Email marketing consumer report 2009

ContactLab has released the results of a new study on the use of email amongst European users. Habits, trends, and use of newsletters is examined for the following markets: Italy Spain France Germany UK The results are organized in different … Read More

Baidu to provide wireless search for China Unicom

Baidu, China’s leading search engine announced yesterday that it has signed an agreement with China Unicom to provide wireless search. China Unicom is the country’s second largest cell phone operator with 141 million mobile users. China Telecom, the largest cell … Read More

Yandex.Metrica