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Digital marketing for global brands

Google threatens to exit China

Google has threatened to withdraw from China after a cyber attack out of China tried to break into the Gmail accounts of human rights activists. They also targeted twenty other companies. In a blog post Google said it experienced a … Read More

Is Facebook a global threat to Google?

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While … Read More

Yahoo Japan president says Google isn't so great

During the interview with Nikkei Business, Yahoo Japan’s president Inoue said that he wasn’t impressed by some of the popular Google services such as Street View, Book Search and AdWords. He thinks that those services are either in the “gray … Read More

ISS – targeting the Latin American markets

How to Target Key Latin American Markets Ana Leckenby – WebCertain Spanish and Portuguese speaking countries total more than 200 million worldwide – an interesting audience. There are a number of economies that have survived difficult times – for example … Read More

ISS: Search in Holland (the Netherlands)

Search in Holland the Dutch use Google – 94% localisation is the primary factor 17 million people – high density Kingdom democracy 70% speak English 60% speak German Dutch are very much online 85% are online, mostly youngsters starting from … Read More

ISS – Search in Japan

Motoko Hunt – AJPR 94 million users 4% using devices other than PC or mobile, such as TV and Playstation 90% 14-49 are on the internet 99% of business with 50% of them on Ecommece Country code in japanese characters … Read More

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