When speaking about the BBC, I immediately see a huge company with a massive turnover and a very big marketing budget. With a guaranteed £3.5 billion revenue each year, the BBC holds a strong position in the market obviously, making … Read More
The first ad:tech in Japan was held on 2 and 3 September in Tokyo. The agenda had four keynotes invited from overseas and a keynote panel by three Creative Directors and a CEO from Japanese corporations including Dentsu. Innovation was … Read More
A Latin American Communications Firm (Mazalan Comunicaciones) recently published the results of a survey that they applied in 26 countries to 40 Marketing Communications and PR firms to ask them about the tools they are using at the moment both … Read More
Last week, I came accross an intriguing article with the title : HALAL Search Engine Launched….and I kept on reading. The Search Engine targets the muslim e-community that surfs the World Wide Web and would come accross ‘haram content’, hence … Read More
In Mexico, 3 of 19 Goverment Secretaries and other government agencies are already using social media like Twitter and Facebook to inform the public about important announcements as well as promoting social programs. The Secretary of Agriculture has an account … Read More
Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico. Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The … Read More
I was reading a very interesting article from Search Engine Roundtable news archive dicussing the geotargeting of Ireland…which made me think. When it comes to UK and Irleand, UK companies tend to place their UK site on a ccTLD then … Read More
Have you ever wondered what the Japanese, Arabic or even Turkish press are saying in the news today ? Well it may now be possible for the monoglot community to “read” and “understand” different languages. Indeed, the World Wide Lexicon … Read More
The BBC reports that Lee Kai-Fu will leave his post as President of Google Greater China during September adding to a bumpy period for Google in China. After 4 years, he will be replaced by John Liu who currently heads … Read More
Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of countries in … Read More
Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine – Al Araby.com. … Read More
According to data presented in recent hitwise report, ranking 27 th most popular wesbite and 4 th most popular website in Computers and Internet – Social Networking and Forums (Source: Hitwise ) … Read More
Google’s recent sales performance are generally regarded as ‘slightly down’ or static depending on your point of view. However, as the “Use International Search Marketing – Just Like Google” article I published on Search Engine Watch shows, a deeper look … Read More
The study examined a sample of US Tweets and provides interesting insights on how people are using Twitter: * 40% of Tweets are BLA BLA (people talking … about themselves) * 37% are conversational (people talking to people) * 8.7% are informational (RE TWEETS, people relaying useful, interesting information) The report provides numerous metrics including a section called Why Teens Aren’t Using Twitter where a 15 year old intern at Morgan Stanley finds Twitter not safe, and explains why teens prefer FaceBook and MySpace. … Read More
iPerceptions survey data from Q2 2009 is available for download at the iPerceptions Resource Center. Report highlights: Hospitality websites struggle to convert visitors into bookings. Only 60% of users actually completed a transaction during the course of their visit. 4 … Read More
