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Digital marketing for global brands

Lufthansa To Offer Web Access Via Wifi

German flag-carrier Lufthansa has announced that it is to offer full web access via a wifi system and a satellite connection for all passengers in all flights and classes during the coming year. This will put pressure on more competitors … Read More

Lee Odden visits Webcertain

On a recent trip to the UK, US search marketer and prolific blogger Lee Odden visited the WebCertain offices and the team took the opportunity to get his thoughts on a range of search and Social Media topics.

Here are some of the questions WebCertain posed, along with Lee’s answers.. … Read More

SEMPO expands the reach to APAC region

Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as … Read More

Multilingual search in Europe vs. Latin America

I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of … Read More

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