“The easy money in keyword advertising is gone,” says Ryan, but there are “Clearly 10 years of growth ahead for the internet” and no “The bubble is not back!” he says. Gone are the days when the biggest question he faced was “When will you start to make money” Now he believes the internet is “under-hyped” simply because the typical US exit route for founders is by acquisition rather than IPO. This lack of IPOs gives the sector less publicity oxygen than it deserves. “Whether it’s e-commerce, advertising or publishing, the web is working very well!” he states confidently.
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