Webcertain blog

Digital marketing for global brands

Global PPC Manager Course Barcelona
Justyna Wilner

A global PPC success story for new Yandex experts

After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished.

Apple Budget iPhone
Graeme Sewell

iPhone 5C: Priced too high for emerging markets?

The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a “budget” iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have

Trust Anchor Audit - Website Localisation
Benjamin Lefebvre

International website conversion: 3 ways to build user trust

Launching a website in a foreign market is very challenging. You might have translated your website into a target language and after a few months, you realise it did not have as much success as you were expecting. In short,

Global Mobile Marketing Statistics
Immanuel Simonsen

Mobile marketing statistics for 28 major global markets

Multi-screen is no longer some fancy buzzword used and applied only by a select, savvy few; it’s the reality. The trend is clear across the board: mobile devices are eating into the PC’s share of the internet traffic pie, and

Localisation
Immanuel Simonsen

Localisation : Why You Should NOT Do Whatever It Takes To Fit In

If you frequently surf the international content waters on the web, you’ll have noticed the plethora of articles which state that ‘going global has never been easier’ and that ‘the potential has never been bigger’. While I won’t quibble with

Global PPC Manager Course Barcelona
Justyna Wilner

How to become an internationally-recognised Yandex PPC expert

In what is yet another testament to the rising global ambitions of Yandex, Russia’s leading search engine now offers a PPC expert test for non-Russian speaking marketers. Upon successful completion of the test, which is in English and can be

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