As almost 1 in 4 internet users globally are Chinese, it is little wonder that international marketers are fast gathering their troops as part of a mission to conquer the future battlefield that is China. To date, however, there are … Read More
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. … Read More
The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a “budget” iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have … Read More
Launching a website in a foreign market is very challenging. You might have translated your website into a target language and after a few months, you realise it did not have as much success as you were expecting. In short, … Read More
Multi-screen is no longer some fancy buzzword used and applied only by a select, savvy few; it’s the reality. The trend is clear across the board: mobile devices are eating into the PC’s share of the internet traffic pie, and … Read More
As you can probably imagine, Webcertain collates a lot of data on global markets. Today marks the first release of our quarterly Budget Allocation data which examines how marketers are moving their online marketing priorities from region to region. The … Read More
It is with great sadness that we are writing this tribute, having heard the news that Ilya Segalovich, co-founder and CTO of Russia’s biggest search engine, Yandex, has died suddenly at the age of 48. A Yandex statement revealed that … Read More
If you frequently surf the international content waters on the web, you’ll have noticed the plethora of articles which state that ‘going global has never been easier’ and that ‘the potential has never been bigger’. While I won’t quibble with … Read More
In what is yet another testament to the rising global ambitions of Yandex, Russia’s leading search engine now offers a PPC expert test for non-Russian speaking marketers. Upon successful completion of the test, which is in English and can be … Read More
Search marketing campaigns in different languages and for different markets often pose unique challenges which cannot always be foreseen when the initial strategy is defined. And sometimes local factors emerge that create the need to slightly change the strategy after … Read More
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it … Read More
Knowing the French you will likely expect the top sites visited by the French to be French websites, right? Wrong. According to the latest data from (French) Mediametrie* from April 2013, you have to go all the way down to … Read More
Google is the behemoth of the online world; it reaches into almost every facet of online life. But the fact that it touches so much is exactly why Google Now is, perhaps, Google’s most important product to date. To briefly … Read More
In the unlikely event that you’re targeting the 63-letter German keyword Rindfleischetikettierungsüberwachungs- aufgabenübertragungsgesetz, keep an eye on its search volume over the coming months. Because what is widely acknowledged by linguists as the longest “authentic” word in the German language … Read More
Yandex has today announced an iteration of its personalised search results, which sees the Russian search leader add a new real-time dimension to the personalisation features it launched in December 2012. The roll out back then allowed Yandex to consider users’ … Read More
