It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the … Read More
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services … Read More
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One … Read More
When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making … Read More
As the International Search Summit San Jose looms next week, we’ve been asking speakers at the event to share their thoughts on the state of global search and give some insights into what delegates will learn from the event. And … Read More
Everyone is well aware of the breakneck speed at which China is growing economically. Its breakneck pace of digital adoption is less well-known, however. Many know of the speed with which Chinese consumers have adopted social media, but it the … Read More
There’s no doubt that Google’s newly announced Enhanced Campaigns format within AdWords will be a game changer. For international businesses, one of the obvious questions to pose therefore is “how will this affect my multinational operations?” I think it’s safe … Read More
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible … Read More
Over and over research shows that the top 3 listings on search engine result pages receive significantly more clicks than listings down the ladder. Shocker, I know. But while top rankings on search engines are absolutely vital for online brand … Read More
Take the opportunity to be part of a unique international fireside chat with Google – and get the latest international SEO advice from the world’s biggest search engine. At the International Search Summit @ SMX West, Google’s Maile Ohye will … Read More
New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 … Read More
Many of Australia’s most popular websites have encountered some interesting statistics over the course of the past 3 months. That is an increasing amount of visitors coming from China, 1 in 3 websites in Australia will have China as a … Read More
With well over a billion Catholics scattered across the world, few organisations, if any, cater to an audience as international as the Catholic Church. Much like corporations are struggling with recession in most developed countries and have to look towards … Read More
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This … Read More
The rise of Facebook is taking the world by storm. As of Q4 2012, the GlobalWebIndex reports that Facebook had nearly 694 million monthly active users worldwide, and that, thanks to the massive growth in mobile usage, there is little … Read More
