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Digital marketing for global brands

Ireland's Bad Broadband Penetration

According to the OECD latest figures, Ireland’s broadband penetration is one of the weakest in the world. Out of 31 countries surveyed, Ireland ranks 22nd with 20.3 per cent of broadband penetration. The average is around 24.3 per cent for … Read More

Quick worldwide Facebook stats in 2010

According to Internet World Stats there are close to 2 billion Internet users worldwide. According to same source there are around 520 million Facebook users or 7.6% of the total Internet population. Europe has the most Facebook users or just … Read More

The Latest On Yahoo-Google Partnership In Japan

When Yahoo Japan and Google Japan announced its plan for search service tie-up (both organic search and PPC services) in July, Japan Fair Trade Commission (JFTC) gave a statement that they didn’t think it would violate the Antitrust (or Competition) … Read More

Statistics on Internet Usage in Italy September 2010

Audiweb published a new report new on Internet usage in Italy based on data harvested in September 2010: 32,9 million Italians between 11 and 74 are now connected to the Internet “on a permanent basis” i.e. from “anywhere” with “any device” during the last year mobile internet access has increased 26,1% reaching 11% of the active population during the month of September 2010 24 million Italians surfed the web at least once from a PC Domestic use of the Web increased by 14,3% now reaching 12 million families – approximately half of those with at least one family member in their 70s and have access via a computer (personal, company owned, or television) 67,8% of those families connected (8,4 million) rely on high speed DSL or optical fiber access with a flat contract (92,6%): 22,2% rely on mobile wireless USB devices (2,7 million) On an average day there are:    3,7 million active users from the north west 2 million from the north east 2 million from central Italy 3,7 million from Southern Italy and the Islands Source: Audiweb … Read More

Social Media Marketing Is Not Black Magic

Everyone is talking about social media, and many companies are actively participating in it. But with so many channels, tools and techniques available are global brands making the most of it and is it an effective marketing tool. We’ve asked … Read More

Yandex.Metrica