So, you have finished developing your game and are now ready to launch it – congratulations! But, just as with any other product, your games marketing strategy needs to be sharp and on-point, so that you can successfully connect with … Read More
Introduction I have been working on translation projects for many years, and during this time, I have come across quite a few challenges! In this blog post, I would like to look at some common problems related to translation source … Read More
The International Search Summit Global Virtual Edition 2021 is now over, and it was a great success! A big thank you to all the speakers for sharing their valuable insights and all the attendees for making it such a great … Read More
South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if … Read More
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the … Read More
This blog post was updated on 29 August 2023. Sweden is one of the most digitally mature markets in the world. 94% of the country’s 10.6 million-strong population are online, spending an average of 6 hours and 2 minutes online … Read More
(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. … Read More
(Updated with the latest stats on April 2020) Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.97% search market share, and local alternatives thrive … Read More
Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to … Read More
Global Marketing News – 1st September 2017 Google has sent a proposed fix for its shopping service to the European Commission, Apple has announced that it is now accepting WeChat Pay as a payment method in China, and the European … Read More
An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More
There’s plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they’re talking about, some is written by amateurs who don’t know the facts. When educating … Read More
Global Marketing News – 1st August 2017 Baidu has reported a successful quarter following a push in its mobile and AI technologies, Facebook is seeing growing success in Africa, and research has revealed that luxury brands are wary of entering … Read More
Global Marketing News – 1st June 2017 Google has launched a beta test for its new search ad ‘buy’ button, mobile-only internet users now outnumber desktop-only users in Italy, and Baidu has pledged to use its AI technology to improve … Read More
Global Marketing News – 1st March 2017 UK international retail is expected to become more complex post-Brexit, WhatsApp has overtaken Facebook as the leading social network in the Netherlands, and the Indian payments service Paytm has launched its own ecommerce … Read More
