IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions. The document is in portuguese and is available for download at IAB website Members of IAB Brazil … Read More
Last week Google finally launched the “get directions” feature to Brazilian maps. That is a great feature for those using Google Maps mobile application. And, of course, this is the first major step towards local search in Brazil.
Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“. As far as I know Brazil is the first latin american country … Read More
UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network. Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL … Read More
Miami will held the second edition of SES Latino next month. This is the only SEM conference targeting US Hispanics and latin america audiences and companies. The event is increasing its popularity among brazilian professionals, and all top SEM agencies … Read More
Orkut Buyukkokten, the engineer behind Google’s social network website, is visiting Brazil for the first time. He is in Rio de Janeiro this week, and will visit São Paulo (including a breakfast at GooglePlex with a select group of clients) … Read More
Since last week anyone can sign-in to Google’s free webmail. Until now you needed an invitation from an user. Brasil accounts for second largest number of Gmail users, boosted by Orkut.
Following the roll-out in 19 countries, Yahoo introduced banner ads on its mobile-specific Web site. According to Click Z “The ads on Yahoo’s mobile sites are part of a new publishing platform built to better deliver both content and marketing … Read More
Yes, more problems for Google in Brazil: last year a paparazzi filmed Daniela Cicarelli, Brazilian model and former Ronaldo (Brazilian football star) wife, during a torrid love scene in Ibiza. A Brazilian Justice ruled that all websites must take the … Read More
Yahoo Answers was launched less than a year in Brazil, but the country already accounts for second largest number of answers in the world.
After a year full of controversies due to Orkut, Google opened its new office to celebrate the first anniversary. 2007 may be a new begining for Google, since there are some important changes in its team: Google Brasil #1 employee … Read More
Google Brazil got a court order overuling the previous decision which jeopardized its operations in Brazil. It’s still a provisory decision, but it’s good news for Mountain View at last. Google recently implemented several upgrades in Orkut, in order to … Read More
Orkut is no big deal for anyone than brazilians: we account for 62% of Google’s social network. Now Google integrated GTalk with Orkut and you can know and reach all of your friends when they’re online. It will definetly boost … Read More
Google Brazil presented this week its Click to Call system to a selected group of marketers. Launch is scheduled for early September.
Google Book Search was launched this week in Brazil. Its the first version targeting South America. The publishers already involved are: Senac, Callis, Boitempo, Planeta, Grupo Oceano, UIA, Editorial Norma, Random House Mondadori, Longseller, Iteso e Editora Pedagógica e Universitária. … Read More
