In today’s internet age, digital marketing is a must for almost any brand targeting almost any market. People just love their smartphones and computers, clicking and swiping to keep in touch with friends and family, check the latest news, or … Read More
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a … Read More
This blog post was updated on 16 March 2023. The Brazilian online market is large and still developing, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Brazil, … Read More
Brazil is an appealing market for global brands. It has a large population and still has a considerable amount of digital and economic growth ahead of it, meaning brands getting in there now will have that valuable first-mover advantage. But … Read More
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing … Read More
Did you know that Brazilians are quite open to buying from international brands? Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a Brazilian shopper, you may have just gained them … Read More
Brazil’s very own version of the Baidu search engine, Baidu Busca, went live on July 17th without much fanfare. More like a quiet chess move than a carnival parade, it is not yet posing any threat to major players such … Read More
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services … Read More
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify … Read More
Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook … Read More
Sir Martin’s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is Brazilian search pioneer Alexandre Kavinski. Here is the official press release.
Social Networks are very popular in Brazil and Facebook decided to take advantage of that. Looking to expand its user base and searching for brand awareness opportunities, Facebook is hiring a Growth Manager. The opening is posted on FB´s website … Read More
South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m. Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top … Read More
According to the latest comScore report “in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps … Read More
Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US … Read More
