It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their … Read More
As Russia becomes more and more lucrative, digital marketers are becoming increasingly excited about the country. If you want to expand your business into the area, then you’d better acquaint yourself with Yandex. Yandex is Russia’s leading search engine, with … Read More
Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach … Read More
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which … Read More
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, … Read More
The International Search Summit New York will soon be upon and marketers from across the US and beyond will be coming together to talk about the latest developments, tactics and tips for international search marketing and hear from expert practitioners … Read More
Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as … Read More
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services … Read More
On the face of it, it may not seem as though YouTube would really have the dire need for any PPC efforts given it is a go-to website and household name for many. However, YouTube’s impressive scale and impact across … Read More
