With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than … Read More
There are many SEO tactics and techniques that apply whether you’re targeting one country or 50. However, for every market, there are unique challenges and opportunities which require understanding and adaptation. This is particularly true for Japan, which has a … Read More
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the … Read More
On 29 August, we hosted the webinar “How to succeed at global SEO”. The webinar was aimed at SEO professionals who want to improve the organic performance of their international websites. We know that the international element makes SEO a … Read More
At the most recent International Search Summit in Munich, we were fortunate enough to be joined by none other than Google’s very own John Müller, a Webmaster Trends Analyst at the search engine who is well-known and well-loved in the … Read More
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, … Read More
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The … Read More
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with … Read More
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use … Read More
Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More
In today’s world, adopting agile processes is more important than ever to ensure the timely and continuous delivery of work and an advantage over the competition, and this is also true when it comes to SEO-localisation projects. Let’s take a … Read More
Trying to succeed at both website translation and SEO is a challenge that many international businesses face on a daily basis. It can seem like a never-ending battle: you translate a webpage into the target language, only to have your … Read More
If you are involved in the translation of large quantities of website content, then you will be familiar with the laborious task of manually moving content from one place to another. Project managers often have to spend large amounts of … Read More
Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on … Read More
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s … Read More
