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WeChat Channels: Harness the power of video on WeChat

Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere … Read More

Harness the power of global video storytelling

Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any … Read More

How to produce multilingual videos for YouTube

If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More

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YouTube marketing: Video pre-production advice

So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation … Read More

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How to set up your YouTube channel

You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More

Google AdWords set to launch on YouTube

Video on AdWords or AdWords using images in Gmail, etc… Google has been testing various search engine advertising ad copy formats under the AdWords New Ad Formats Initiative. Now, Google AdWords is set to launch on the world second largest … Read More

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