Hospitality eBusiness Strategies specializes in direct-to-consumer online distribution and eMarketing strategies, published the The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices. The survey results clearly show the website is a major revenue driver requiring online … Read More
A competitive and balanced industry with two search giants fighting it out to deliver better and better services to advertisers and marketers is an appealing prospect. Regrettably, that’s not what a Microsoft acquisition of Yahoo is going to deliver. An … Read More
The Centre for Regional and Tourism Research, Denmark published a study on the Trends in European Internet Distribution – of Travel and Tourism Services.
Nielsen published new statistics on worldwide online shopping trends with indications on the number of consumers adopting Ecommerce and the most purchased items online today.
The Webcertain Search and Social Report 2010 is an updated version of the 2007 report – including more countries and facts and figures on both search and social media. Download the 2010 report now Countries included are: Brazil, Czech Republic, … Read More
The research group comScore has released their first report looking at worldwide search activity, carried out over the month of August. Interesting reading to those dealing with multilingual marketing and a sign of the growing importance of this sector. The … Read More
Futurezone brings us the news that the online advertising market in Germany is rocketing and expected to exceed €800 million in 2007. That is a 67% over the €480 million seen in 2006. The figures are from the Bundesverbands Informationswirtschaft, … Read More
French Financial Times subsidiary – Les Echos – reports that 1 million people started buying online in the second quarter of 2007 compared to the first with the result that 4% of all retail is now transacted online in France. … Read More
According to Futurezone from ORF.at, for the first time the number of internet users in Austria aged over 14 exceeds two thirds of the total population at 68% representing 4.6 million people. Intriguingly, the nature of internet use has been … Read More
Recent studies have shown that in Germany Google leads with a market share of 88.5% (I though Google had a foothold in the UK with around 79%). Yahoo has just over 3%, followed by the only local engine, ISP T-Online … Read More
A report by PhoCusWright Inc says that the European market on average will hit 25% of transactions carried out online during 2007 – this figure was achieved in the US in 2004. There are, however some key differences in European … Read More
The Asia Digital Marketing Yearbook – www.asiadma.com gives Vietnam an internet population of 15.5 million users but reports that the country derives little economic benefit. “However, the internet is not used to any great effect: The websites of many ministries … Read More
Last week, Israeli Google CEO, Mr. Meir Brand, announced that the AdSense features are finally supported for Hebrew advertisers and publishers. The back office translated interface is a bit clumsy, but still better then nothing. Till this statement, many Hebrew … Read More
Heavier users of the internet are switching to Firefox in greater numbers in the UK, says Nielsen//NetRatings. According to their latest report, by September 2006 almost 12% of UK users had adopted Firefox. Whilst for web marketing campaigns, 12% isn’t … Read More
Walla.co.il, Israel’s biggest internet portal and search engine until 2005 sent a notice to all its advertisers, announcing a shift from PPI (pay-per-inclusion at a fixed price) to pay-per-click. The change will be implemented starting 1 January 2007. Walla, a … Read More
