Technology is the biggest story of the 21st century. It’s embedded so much into our lives that its narratives sometimes feel too familiar to us. We see the stories so often that we’re no longer swayed by them, but roll … Read More
Did you know that almost half the world’s population are on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing … Read More
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the … Read More
Many manufacturing companies have been around for a very long time, often based on a strong engineering heritage. In the past, focusing on production and the supply chain was enough to grow and thrive with minimal marketing efforts. Businesses grew … Read More
The digital marketing space is full of conferences and events, so working out what’s happening when and more importantly which to invest your precious time and training budget on, can be a challenge. Each person will have a different objective … Read More
On 29 August, we hosted the webinar “How to succeed at global SEO”. The webinar was aimed at SEO professionals who want to improve the organic performance of their international websites. We know that the international element makes SEO a … Read More
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think … Read More
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, … Read More
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings … Read More
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, … Read More
One of the most common things people say when I ask them to post something on social media on behalf of a company is: “I don’t have anything to say.” My simple reply is: “I don’t believe you.” A more … Read More
Today, we launch a new business in the Webcertain family – Webcertain In-house! For many years, Webcertain Group has worked with leading global brands – especially in B2B. It has often been true that our work has been for internal … Read More
On 18 July 2019, we hosted the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar was aimed at B2B product marketers who want to utilise digital marketing to expand globally. At Webcertain, we have a … Read More
At the most recent International Search Summit in Munich, we were fortunate enough to be joined by none other than Google’s very own John Müller, a Webmaster Trends Analyst at the search engine who is well-known and well-loved in the … Read More
A writer once said that a beautifully-written fantasy is more valuable than a badly-spoken fact. Why? Because humans love stories. Storytelling is all the rage in digital marketing, and social media has become a huge part of that. In a … Read More
