Global Marketing News – 7th January 2016 UK set to lead programmatic TV advertising boom Programmatic TV advertising could be coming to the UK this year. Programmatic ads are those that are automatically bought and placed by software rather than … Read More
Global Marketing News – 6th January 2016 Advice to exporters: Focus on Africa, not China Director General of the Institute of Export, Lesley Batchelor OBE, says businesses should consider exporting to Africa, rather than focusing on markets such as China. … Read More
Global Marketing News – 5th January 2016 Baidu looks to South Korea for growth The Chinese tech giant Baidu has held its first ever marketing event in South Korea. The event took place in a café in the South Korean … Read More
Global Marketing News – 4th January 2016 India focusing on export ecommerce in 2016 The Indian government is to launch an export ecommerce platform to encourage cross-border ecommerce in the country. The platform will be aimed at Indian B2B companies … Read More
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing … Read More
Global Marketing News – 15th December 2015 Amazon proves it’s a serious force in Chinese ecommerce Chinese retailers doubled their sales on the ecommerce giant Amazon in 2015. When looking at the US Amazon site, the increase was even more … Read More
Global marketing news – 14 December 2015 Ireland leads in European e-commerce Ireland came top in a recent table released by Eurostat measuring the proportion of turnover companies are making from online sales in different EU markets. Online sales accounted … Read More
Global Marketing News – 11th December 2015 International beats local in Vietnamese ecommerce Foreign online retailers are pushing out local players in the Vietnamese ecommerce market. According to research by the Vietnam Ecommerce Association, the most popular ecommerce sites in … Read More
Global Marketing News – 10th December 2015 Internet influences majority of Brazilian purchases The internet is becoming an increasingly important factor for shoppers in Brazil, according to research by Boston Consulting Group. Despite ecommerce accounting for just 4% of all … Read More
Global Marketing News – 9th December 2015 Top Chinese messaging app WeChat accused of censorship… again The Chinese social messaging app WeChat has been accused yet again of censoring the car app company Uber. WeChat has admitted to blocking all … Read More
Global Marketing News – 8th December 2015 App threatens to shake-up mobile payments in Europe The banking app Number26 has just expanded into 6 new European countries. Number26 already operates in Germany and Austria, and will now be expanding into … Read More
The SEO Show – 8th December 2015 Google changes ranking algorithm with RankBrain update Google has altered its ranking algorithm with an update called RankBrain. RankBrain is a machine learning algorithm that will look for patterns between what terms users search … Read More
Global Marketing News – 7th December 2015 Belgium sets Facebook precedent for Europe Facebook has agreed to stop tracking non-users in Belgium. The announcement comes one month after a Belgian court ordered Facebook to stop tracking users who are not … Read More
Global Marketing News – 4th December 2015 Alibaba opens offices in France and Germany The Chinese ecommerce giant Alibaba is to open offices in France and Germany. It aims to encourage more French and German businesses of all sizes to … Read More
Global Marketing News – 3rd December 2015 Alibaba’s UC Browser named as world’s number two mobile browser Alibaba’s UC Browser, is now the second most popular mobile browser in the world, according to data by StatCounter. It has a global … Read More
