A writer once said that a beautifully-written fantasy is more valuable than a badly-spoken fact. Why? Because humans love stories. Storytelling is all the rage in digital marketing, and social media has become a huge part of that. In a … Read More
The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers … Read More
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, … Read More
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
The Webcertain Search And Social Report provides the most up-to-date information about search engine and social media usage in 20 different countries across four different continents. Want to see how much you know already? Test your knowledge with the short … Read More
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is … Read More
This blog post was updated on 26 October 2021. The COVID-19 pandemic devastated the international tourism industry, with strict travel rules meaning holidays were firmly off the itinerary. But, as the world gradually opens back up, we should feel confident … Read More
This blog post was updated on 14 December 2021. The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. With 92% of the French population being online, digital marketing is one strategy … Read More
This blog post was updated on 8 July 2022. Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily … Read More
The Iranian market is not one that you might consider when you think about expanding your sales internationally, but it is one full of potential. The EU is in the process of developing a special purpose vehicle (SPV) that would … Read More
This blog post was updated on 17 August 2021. Following the global pandemic, the travel and tourism industry is making a rapid recovery as normality returns, and long-awaited holidays cannot come quickly enough! But with opportunity comes challenges – notably … Read More
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog … Read More
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The … Read More
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money … Read More
