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Digital marketing for global brands

Digital marketing in Poland

This blog post was updated on 16 December 2022. Poland is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with … Read More

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International digital marketing: 50 tips in 50 days

I’m Wilbur. I’m from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. I’m here at Webcertain to learn more about this “internet” and get to know humans … Read More

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How to set up your YouTube channel

You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More

Search and display campaigns on Google

If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we … Read More

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Keyword search intent in digital marketing

Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search … Read More

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Google Analytics for LinkedIn

Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you … Read More

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Keyword match types internationally

In pay-per-click (PPC) advertising, keyword match types are a function allowing you to limit the queries for which your ad comes up in the results. This allows marketers to target more relevant searches and improve their strategy. Having said that, … Read More

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Marketing in travel and tourism

The travel and tourism industry is one of the world’s largest industries, and constantly growing. But what do we mean by this label? And what should marketers keep in mind when working in this sector? Here’s a taste from our … Read More

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Personalisation in digital marketing

There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message … Read More

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