Webcertain blog

Digital marketing for global brands

International anchor text analysis: What is most natural?

One of the most important jobs for an SEO in these post-Penguin days is trying to maintain a natural-looking backlink profile. Penguin has now been rolled out in Googles across the world, and while it may not matter as much

Yandex Expands Partnership With CERN In Deal That Could Improve Search Quality

Today, Yandex has announced a collaboration with CERN, the European Organization for Nuclear Research, in which Russia’s leading search company will provide its computing resources and data processing technologies, including MatrixNet, to CERN researchers.  In return, Yandex gets wide access

Will mobile prove to be Baidu’s big international break?

In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version

Majority Of Mobile Searches In Australia Set To Be Local In 2013

Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will

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