Webcertain blog

Digital marketing for global brands

The evolution of personalised search: Brilliant or just creepy?

Last week, in what can be characterised as a late move, Yandex announced that it has started personalising its results. What particularly struck me following the announcement was the fact that Yandex’s proprietary technology would potentially allow the company to

3 Considerations Prior To Launching A Global Multi-Screen Strategy

Given the proliferation of mobile and tablet internet consumption, these days it shouldn’t come as any surprise that by only targeting desktop users you’ll likely leave a lot of potential on the table. However, one thing is being aware of the ever

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