As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding
Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters:
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker
If you have taken a course in intercultural understanding at some point in your life, chances are you have come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on
Recently, I attended an intensive three-day course in International PPC at the International SEO School in Barcelona. Admittedly, there may be some vested interest here, but this was hands down one of the best educational experiences I have had in
Google recently announced the release of its disavow tool yesterday, causing a social buzz in the search community in Australia. The Twitter sphere was going crazy once Matt Cutts released the news on the launch of the new tool by
The latest addition of the annual Webcertain Global Search and Social Report has been released, sharing insights into the search and social markets in 34 countries across the globe. Produced by international search marketing services provider Webcertain, the report takes
A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top
