If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49 countries around the world. Want to see how much you
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing
Ask yourself this: when you create your social media campaigns, how much attention do you give to the images you use? Are they at the top of your agenda, or on an equal footing to the text, or are they
Webcertain search and social report 2021 has just been published! It provides the very latest internet penetration, search engine, social media, e-commerce and digital marketing stats and facts from 49 countries worldwide. There are plenty of fascinating insights in there
Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there is plenty to consider. Countries differ in
More and more businesses are looking to expand internationally as a way to boost growth and reach more customers. However, choosing which market(s) to enter can be a challenge, as one must take logistics, market readiness and market growth into
