Global Marketing News – 8th September 2017 WeChat has started beta testing a new advertising option, Google might face a fresh investigation from the European Commission, and Coca-Cola has announced that it wants to make India its third largest market … Read More
If your website is targeting multiple countries and has different content for each country, then it’s really important that when a user lands on your website, they end up with the content that’s intended for people in their location. This … Read More
Global Marketing News – 6th September 2017 Yelp has made its local search data available to advertisers, eMarketer has released a new report into the US mobile payments market, and short-form video is becoming an important part of digital marketing. … Read More
Global Marketing News – 5th September 2017 Facebook is rolling out its Watch video platform in the US, Google is launching an AdSense beta test to users, and ecommerce is experiencing a boom in Brazil. Visit Webcertain.tv to watch the full bulletin or to … Read More
The translation industry is huge: it is expected to reach a revenue of 37 billion dollars by 2018, and it is growing every year. Translation projects are however not straightforward: from knowing your translators, to getting familiar with the industry’s … Read More
Global Marketing News – 4th September 2017 Microsoft and Amazon have signed a deal to allow their digital assistants to communicate with each other, the Danish B2C ecommerce market has seen impressive growth, and the Indian online grocery market is … Read More
Global Marketing News – 1st September 2017 Google has sent a proposed fix for its shopping service to the European Commission, Apple has announced that it is now accepting WeChat Pay as a payment method in China, and the European … Read More
An exciting announcement was made in mid-August by Yandex, Russia’s number one search engine. This search giant, which currently holds 60% market share in Russia (with Google lagging behind as the second most popular search engine) revealed an interesting new … Read More
There’s plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they’re talking about, some is written by amateurs who don’t know the facts. When educating … Read More
Global Marketing News – 31st August 2017 Google has doubled the number of sitelinks available to advertisers, Facebook is set to remove a number of its boosted post options, and research has found that social media advertising has a minimal … Read More
Global Marketing News – 30th August 2017 JD.com has partnered with Qihoo 360, brands can now control ad placement on Snapchat, and research has found that people in the Asia Pacific region are willing to exchange data for personalised travel … Read More
Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the … Read More
Global Marketing News – 29th August 2017 The most important ecommerce trends of 2017 have been revealed, younger social media users are moving away from Facebook, and research has found that 57% of all search traffic now comes from mobile … Read More
Global Marketing News – 25th August 2017 Yandex has released a new search ranking algorithm, 70% of smartphone users are downloading at least one app per month, and Facebook is falling in popularity in South Korea. Visit Webcertain.tv to watch the full bulletin or … Read More
Global Marketing News – 24th August 2017 Microsoft says Bing is doing better than is widely thought, eBay has opened its US marketplace to Africa, and Google has made a stand against a planned levy. Visit Webcertain.tv to watch the full bulletin or to … Read More
