Seznam.cz, a Czech web portal and search engine and the main competitor of Google in the Czech Republic, announced new changes in its search engine last month. The changes are initially being tested in Slovakia where Seznam has launched a … Read More
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which … Read More
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage, … Read More
Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional, … Read More
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, … Read More
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task … Read More
After reading Ben’s recent blog post International Website Conversion: 3 Ways to Build User Trust it got me thinking about the importance of adapting websites to suit their intended international market, and when developing a multilingual website everything that Ben … Read More
We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater. I mean, did … Read More
Yahoo Japan announced today at their Store Conference 2013 that they would remove fees from Yahoo Shopping and Yahoo Auctions services. According to the announcement, they are hoping to increase the number of merchants and the available products sold and … Read More
This week saw the latest instalment of the International Search Summit and delegates at the event were treated to a full day of tips, tactics, insights and best practices for delivering effective and successful global search campaigns. With speakers travelling … Read More
When Google launched its keyword planner tool, the whole online marketing world crumbled… I read some great posts about what the new tool does and what it no longer does. I also saw some good comparison tables for both PPC … Read More
India is a country with a booming internet market and a wealth of opportunities for savvy organisations. However, there are many misconceptions about the country that often prevent Western businesses from giving it the attention it deserves. Ahead of his … Read More
The International Search Summit New York will soon be upon and marketers from across the US and beyond will be coming together to talk about the latest developments, tactics and tips for international search marketing and hear from expert practitioners … Read More
In order to compete with electronic payments provider PayPal (3 million users in France) and to take part of the new European launch of payment platforms by the end of 2013 — which is going to be sponsored by powerful … Read More
When you’re translating your content into different languages, localising visual content is just as important as text content – yet has added complexities to ensure the finished product is an accurate representation of the original and suitable for the intended … Read More
