We all have been to some sort of training – be it a language course, evening classes for adults or a workshop. What we gained from the time spent there was more or less useful knowledge as well as additional … Read More
Google+ has been described by some in the online marketing sector as Google’s answer to Facebook; however, Google considers Google+ as a “social layer” which enhances its online properties and which can be used to collect social signals, rather than … Read More
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the … Read More
Anyone who works with German SEO will know that the German language presents some special challenges. There is capitalisation of nouns, umlauts, cases and a variety of prepositions. And then there are compound nouns. Being the special darlings of the … Read More
Back in October, I wrote a post suggesting some of the best ways to increase international sharing of multilingual videos in which I discussed the need to either subtitle or dub video content into foreign languages. Since then, I have … Read More
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication … Read More
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager … Read More
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per … Read More
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading … Read More
Making up a whopping 1 in 4 people online, the Chinese internet market is the biggest in the world, with 600 million users. And excitingly, it’s still growing – making it a very attractive target for businesses. Social media is … Read More
Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised … Read More
We live in an era in love with images. You do not have to look far before you see people snapping away at absolutely everything: landscapes, funny animals, the infamous selfie. The availability of ever more affordable and sophisticated digital … Read More
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well … Read More
There are various platforms on the market which help with the hosting of websites for both desktop and mobile devices; some open-source, others require an annual subscription, either way they are often a simple and accessible way for the less … Read More
In the last few years, social networks have become a part of our everyday life. Facebook hit 1.1 active billion users in March 2013 and continues to grow (last figures show almost 1.2 billion), and there are almost 650 million … Read More
