Training. It’s generally something that everybody wants to have but organisations are loathed to pay for. In many cases, it comes down to the individual’s ability to persuade the powers that be that the course is worth the time and … Read More
“We must make the Arabic language a first class citizen of the web.” These were the passionate words of Dr. Ahmed K. Elmagarmid a little over a year ago in Doha at the Arabic Web Days, a month-long initiative launched … Read More
Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
Well, it is the beginning of yet another year and we have seen plenty of changes in the SEO world throughout 2013 including Penguin and Panda updates, the domain crowding release, the rise and rise of mobile search and, very … Read More
Yes, China’s internet audience is massive. Yes, China has got the potential to catapult your company’s revenues into the stratosphere. Yes, China’s digital market is in many respects already too big to ignore. China is all that and much more. … Read More
In 2014 the global SaaS (Software as a Service) market is predicted to grow by more than 15%. With advancements in technologies, and new emerging platforms highly anticipated, it’s a great time to be part of the software development industry. … Read More
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say … Read More
An introduction to the Chinese smartphone and OS landscape China has a relatively complex app store landscape that is very different to what we are familiar with in the West, but the rewards are big for app developers who can … Read More
Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the first time will completely ignore the value of links. The change was launched against a slide backdrop … Read More
So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds … Read More
With the undisputable whirlwind of smart-device adoption sweeping the globe, it is perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to … Read More
I constantly get asked by prospective clients “why should I have to pay more for someone to check over your translation?” Even I questioned this when I first started working here at Webcertain, but now I appreciate just how important … Read More
Achieving high rankings in organic search results is important but it is only a part of the success because the result still has to get clicked on. Google uses many factors to rank web pages but once they are ranked … Read More
With the expansion of Google, Amazon, Facebook, Twitter, Apple, eBay, Yandex, Baidu, Naver, Alibaba and Yahoo – to name just a few – the world is moving at break neck speed into the digital age. But there is a very … Read More
