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Digital marketing for global brands

3 tips for digital marketing in Japan

The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is as unique as it is advanced, with its own local platforms and a distinct set … Read More

3 tips for digital marketing in the Philippines

With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands. As such, more and more businesses are turning their attention to the Filipino market, but launching in a new country … Read More

3 tips for KOC marketing in China

Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More

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