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Digital marketing for global brands

3 tips for digital marketing in Japan

The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is as unique as it is advanced, with its own local platforms and a distinct set … Read More

3 tips for digital marketing in the Philippines

With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands. As such, more and more businesses are turning their attention to the Filipino market, but launching in a new country … Read More

3 tips for KOC marketing in China

Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More

Christmas traditions around the world

Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different … Read More

3 Weibo features you may not have heard of

Weibo is a popular social network in China. With over half a billion monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform … Read More

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