Webcertain blog

Digital marketing for global brands

Maja Morawska

How to tailor UX and UI for localised websites

For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions.

Agnieszka Gębara

3 benefits of effective content management

Content management is a vital but often overlooked part of a successful website strategy. Your content management strategy can mean the difference between a website that is up-to-date, attractive and achieves conversions, and one that is broken, frustrating for users

Elin Box

Top 5 social platforms in China in 2024

If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall

Elin Box

Digital marketing in the Middle East and Africa in 2024

If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as

Elin Box

4 local e-commerce websites that are beating Amazon in 2024

When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the

Maja Morawska

Key elements of web development project planning

Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder

César Gonçalves

3 strategies for expanding your PPC campaigns to new markets

Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to

Maja Morawska

Web development: The importance of the discovery and planning phase

Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision

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