Some companies are reluctant to expand into Spain because of the negative effects the economic crisis has had on the country. However, with 85% of the Spanish population being online, and the country’s e-commerce market expected to grow by more … Read More
The travel and tourism industry is one of the world’s largest industries, and constantly growing. But what do we mean by this label? And what should marketers keep in mind when working in this sector? Here’s a taste from our … Read More
Internet penetration in Africa is lower than any other continent, at 18%. For this reason, Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where … Read More
There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message … Read More
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use … Read More
I’m sure you know that translating keywords from one country and language to another is a big no-no, but do you know what you need to do instead? For international businesses, it is really important to adopt a holistic, 3D … Read More
Spotify is a music streaming platform that started in Sweden in 2008 as an attempt to combat online piracy. Over the last decade, it has grown and earned a loyal user base and a positive brand image. It now operates … Read More
We’ve just run another successful International Search Summit – and I’d like to take this opportunity to share with you what I think are the key takeaways. 1. Be prepared: Take voice search really seriously! “Hal” made his first appearance … Read More
For many manufacturers, marketing is not at the top of their priority list. This is fine if you are a big brand that consumers know well, but what if you are not? Let’s explore some top tips for digital marketing … Read More
Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed … Read More
In today’s world, adopting agile processes is more important than ever to ensure the timely and continuous delivery of work and an advantage over the competition, and this is also true when it comes to SEO-localisation projects. Let’s take a … Read More
Trying to succeed at both website translation and SEO is a challenge that many international businesses face on a daily basis. It can seem like a never-ending battle: you translate a webpage into the target language, only to have your … Read More
If you are involved in the translation of large quantities of website content, then you will be familiar with the laborious task of manually moving content from one place to another. Project managers often have to spend large amounts of … Read More
Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on … Read More
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s … Read More
