One of the main challenges that international corporations face when defining their global content marketing strategies across several markets is this: to centralise content (and to what degree) or not (going for a decentralised approach instead). Fortunately, one thing is … Read More
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than … Read More
Technology is the biggest story of the 21st century. It’s embedded so much into our lives that its narratives sometimes feel too familiar to us. We see the stories so often that we’re no longer swayed by them, but roll … Read More
Did you know that almost half the world’s population are on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing … Read More
There are many SEO tactics and techniques that apply whether you’re targeting one country or 50. However, for every market, there are unique challenges and opportunities which require understanding and adaptation. This is particularly true for Japan, which has a … Read More
The International Search Summit Barcelona is taking place on 14 November 2019. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for digital marketers managing international websites and running global campaigns. We’ve asked … Read More
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the … Read More
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by … Read More
Many manufacturing companies have been around for a very long time, often based on a strong engineering heritage. In the past, focusing on production and the supply chain was enough to grow and thrive with minimal marketing efforts. Businesses grew … Read More
The digital marketing space is full of conferences and events, so working out what’s happening when and more importantly which to invest your precious time and training budget on, can be a challenge. Each person will have a different objective … Read More
At 4pm BST (11am EST) on 29 August, we will be hosting the webinar “How to succeed at global SEO”. The webinar is aimed at SEO professionals who want to improve the organic performance of their international websites. We know … Read More
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think … Read More
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, … Read More
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings … Read More
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, … Read More
