There is no denying that the popularity of virtual events has soared during the pandemic, with some platforms reporting increases of over 1,000%! Indeed, last year, circumstances meant that I had to jump onto the virtual event bandwagon myself, making … Read More
Webcertain is now a TransPerfect company! It was very exciting to see this news announced this week and to be part of the world’s largest translation and language solutions provider. Webcertain has thrived as an independent agency for over 20 … Read More
Few industries have been as severely affected by the COVID-19 pandemic as the travel industry. With lockdowns and travel restrictions, holidays have been largely off the table for the last year. But as the world slowly opens back up and … Read More
Do you have burning questions about Google SEO? Do you need advice on how to improve your website’s optimisation? Have you ever wished you could go straight to Google and ask for help? If the answer is “yes”, you are … Read More
The International Search Summit is returning for the second year as a virtual event! Taking place on 29 and 30 September 2021, the International Search Summit: Global Virtual Edition will be completely online, making it accessible to all – wherever … Read More
This blog post was updated on 29 September 2022. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed … Read More
If your company is targeting audiences worldwide, it is hugely important that your website is optimised for international. By having a website that is tailored to the requirements of your global customers, you can improve your leads, sales, customer base … Read More
It has never been more important to optimise your website pages for speed. After all, faster page speeds mean a better user experience, higher rankings in the search results, and improved conversion rates. With that in mind, if page speed … Read More
China is an incredible market of 1.4 billion people, including 989 million internet users. With less than 70% of people in China online right now, it is a great market for businesses wanting to get in there early whilst the … Read More
When you think about SEO and search engine advertising, chances are that you immediately think of Google. Even though you know other search engines exist, they probably do not cross your mind. But could that be a costly mistake? Depending … Read More
Any digital marketer with experience of trying to set up an account for their company on a Chinese online platform will know that it can be very difficult. Chinese digital platforms often demand that users submit a plethora of documentation … Read More
Every year, the same question pops up: Is SEO still a good investment? And, every year, the answer is the same: Yes! In fact, according to research by BrightEdge, in 2021, SEO is more important than ever, with 53% of … Read More
Core Web Vitals are a set of metrics that measure a website’s loading, interactivity and visual stability. In combination with other components relating to website security and user friendliness, these metrics will make up a set of signals called “page … Read More
If your brand has a presence in multiple markets, then you will most probably have a regular need to translate at least some of your content. Employing writers for each target market is not always an option, in which case … Read More
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be … Read More
