Digital marketing events are a great way to improve your knowledge and that of your team. And, it’s no longer secret that the world is now a global marketplace, businesses big and small are constantly looking for ways to expand … Read More
Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search … Read More
Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you … Read More
YouTube is the world’s most popular video platform, second most popular search engine and third most popular website. It is the place where people go to find and watch videos, whether they are looking for entertainment, inspiration or education. For … Read More
Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three … Read More
In pay-per-click (PPC) advertising, keyword match types are a function allowing you to limit the queries for which your ad comes up in the results. This allows marketers to target more relevant searches and improve their strategy. Having said that, … Read More
Some companies are reluctant to expand into Spain because of the negative effects the economic crisis has had on the country. However, with 85% of the Spanish population being online, and the country’s e-commerce market expected to grow by more … Read More
The travel and tourism industry is one of the world’s largest industries, and constantly growing. But what do we mean by this label? And what should marketers keep in mind when working in this sector? Here’s a taste from our … Read More
Internet penetration in Africa is lower than any other continent, at 18%. For this reason, Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where … Read More
There’s no denying that personalisation plays an increasingly big part in providing a good online customer experience. But what is personalisation, and how can you include it in your marketing strategy? Why personalisation? Personalisation consists in providing the right message … Read More
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use … Read More
I’m sure you know that translating keywords from one country and language to another is a big no-no, but do you know what you need to do instead? For international businesses, it is really important to adopt a holistic, 3D … Read More
Spotify is a music streaming platform that started in Sweden in 2008 as an attempt to combat online piracy. Over the last decade, it has grown and earned a loyal user base and a positive brand image. It now operates … Read More
We’ve just run another successful International Search Summit – and I’d like to take this opportunity to share with you what I think are the key takeaways. 1. Be prepared: Take voice search really seriously! “Hal” made his first appearance … Read More
For many manufacturers, marketing is not at the top of their priority list. This is fine if you are a big brand that consumers know well, but what if you are not? Let’s explore some top tips for digital marketing … Read More
