If you are an international digital marketer with experience targeting the European market, then you will know that you cannot treat “Europe” as one singular entity. As well as the obvious differences in language between countries, there are also variations
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you
What is Yahoo Japan? Yahoo Japan is the second most popular search engine in Japan, after Google. Google has a search engine market share of 78% in the country, whilst Yahoo Japan comes in second place with 11%. However, it
What is Baidu? Baidu is the longest-running and most popular search engine in China, with 60% of the search engine market share and over 660 million monthly active users. Baidu’s dominance is a result of its superior local knowledge, compliance
What is Naver? Naver is one of the most popular search engines in South Korea, with approximately 40 million people in South Korea (around 80% of the population) being active users. The screenshot below shows what Naver looks like on
What is Naver? Naver is a South Korean online platform that offers a wide range of services including a search engine, news portal, email, online shopping and social networking. In the screenshot below, you can see various icons displayed below
What is Line? Line is a messenger app that was launched in Japan in 2011. It was made to meet Japanese users’ needs for services like free calls and texting. Line started life as an app very similar to WhatsApp
