Content is an integral part of any international digital marketing strategy: there would be nothing to read, view or engage with if there was no content. Furthermore, the regular creation of valuable and relevant content has become an important ranking … Read More
Everyone is talking about Bitcoin, the new secure way to transfer money globally. This technology is fast growing, and it offers many benefits such as its low cost and independence from banks or financial institutions. Let’s take a closer look. … Read More
As a distributor or supplier, you are likely to have some limitations imposed by manufacturers in terms of selling spaces, as well as guidelines to follow and sales targets to meet. Digital marketing can be a great way to help … Read More
The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns. We’ve asked two … Read More
AR exploits new technology and storytelling to make your audience feel emotions that will connect them to your brand. If you are not sure how you could use augmented reality, keep reading and find out how to enrich your customers’ … Read More
If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that technical SEO on Baidu is different from technical SEO … Read More
With over 55 million internet users, equivalent to 86% of the population, France comes in at 11th place when looking at internet population size worldwide. With such a large and relatively wealthy online population, France is understandably an attractive target … Read More
Slowly but steadily recovering from years of severe economic turmoil, Spain looks destined to appear more frequently on the radar of international marketers. The Southern European country, which continues to trail comparable EU5 markets like France, the UK and Germany … Read More
With over 71 million internet users, equivalent to 88% of the population, Germany comes in at eighth place when looking at internet population size worldwide. With such a large and relatively wealthy online population, Germany is understandably an attractive target … Read More
With over 102 million internet users, equivalent to 71% of the population, Russia comes in at sixth place when looking at internet population size worldwide. With such a massive online population, Russia is understandably an attractive target market for many … Read More
South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 86% of its 50 million inhabitants being online. The country sees particularly high levels of mobile … Read More
(Please note that when this blog post talks about Chinese, it is referring to Mandarin Chinese.) Most people know that Chinese is the most spoken native language globally, with 982 million native speakers. What many people do not realise, however, … Read More
Since 2008 there have been big changes in the digital landscape of Mexico. Mexicans now have increased access to new technologies due improvements in the infrastructure, and the number of “internautas” (internet users) in the country has risen by more … Read More
Argentina has the third-fastest growing e-commerce market in Latin America, behind Brazil and Mexico. 37% of Argentinians currently buy online, and this figure is expected to rise rapidly in the near future. With such huge future growth potential, Argentina is … Read More
As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value … Read More
