Is Pinterest missing from your current social media marketing strategy? If the answer is yes, you are not alone – unfortunately, many brands are missing out on the incredible marketing opportunities that Pinterest provides, particularly B2B brands. This is despite … Read More
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy to understand why. However, the Japanese culture is unique and … Read More
Are you thinking of expanding your business into a new country but do not know where to start? Or maybe you have launched in a new country but your marketing campaigns are underperforming. If that sounds familiar, ask yourself this: … Read More
The world of work has gone through some rapid and unprecedented changes over the last year. Due to the COVID-19 pandemic, millions of businesses were forced to go digital practically overnight. From office workers having to work from home, to … Read More
France, a major European powerhouse with a digitally-savvy population, is an attractive market for many global brands. However, the French language is complex, meaning that some brands unfortunately struggle or become confused with how to write the most compelling and … Read More
More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These … Read More
Conversion rate optimisation (CRO) is a vital tool for any serious digital marketer’s toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit! But how can … Read More
When people search for your brand on Google, one thing that likely (hopefully!) comes up is the knowledge panel. The knowledge panel appears as a box on the right-hand side of the search engine results page (SERP) and contains an … Read More
An increasing number of brands are paying attention to the US Hispanic population and trying to tap into this diverse and lucrative segment of American society. However, not all these brands are aware of the opportunities that are offered by … Read More
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning that social media marketing is essential when targeting the country. … Read More
More and more brands are expanding into international markets, as these represent lucrative opportunities for the growth and expansion of your customer base. However, cultural differences in consumer behaviour can make it challenging and, if got wrong, create a lasting … Read More
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst … Read More
Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. You want to achieve high-quality results the first time … Read More
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. … Read More
When it comes to language services, we have seen that clients can sometimes confuse translation, localisation, copywriting, and transcreation, as they are not sure of the differences between them and of which service would suit them best. This is due … Read More
