Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different … Read More
Weibo is a popular social network in China. With over half a billion monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform … Read More
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have … Read More
Translation memory and CAT tools (computer-assisted translation tools) may sound complicated, but do not be put off by the jargon! These are useful tools which are aimed at improving the consistency of your translations and, where possible, passing savings on … Read More
2020 has been an exceptional and challenging year for social media marketers, with many having to review and adapt their tactics in response to the problems thrown up by the pandemic. But as the year draws to a close, you … Read More
Did you know that Brazilians are quite open to buying from international brands? Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a Brazilian shopper, you may have just gained them … Read More
Did you know that Saudi Arabian consumers are very open to buying from international brands? That is great news if you are considering entering the country, which is the largest in the Middle East. You cannot simply launch your existing … Read More
2020 has been a unique and challenging year for paid search marketers, with many having to reassess and readjust their tactics as a result of the effects of the pandemic. But as the year comes to a close, you can … Read More
WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With over 1 billion users from all walks of life, WeChat is … Read More
South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if … Read More
2020 has been an unforgettable year, bringing with it a unique set of challenges which have had many marketers frantically readjusting their tactics. As the year draws to a close, marketers are turning their attention to 2021, with hope and … Read More
More and more global brands are turning their attention to India. With a population of 1.3 billion people and rising disposable incomes, it is easy to see why. Not only that, but brand loyalty is quite high, so if you … Read More
Global companies have resources, scale and reach, but sometimes this comes at the cost of good communication, innovation and agility. In contrast, these are traits that start-ups have in droves, since these smaller companies are forced to develop efficient processes … Read More
The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to … Read More
Both search engine and social media marketing are important when targeting the Middle East. In order to see success, you must understand where your target audience spends their time online, what their motivations and challenges are, and how to create … Read More
