It is a crazy time for marketing recruitment right now. The scales of supply and demand are tipped firmly in the favour of the candidates, meaning businesses need to act fast and offer flexible, competitive and attractive packages to have … Read More
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web … Read More
If you are new to the wonderful world of translation, then you may not be familiar with CAT tools and the many benefits you can gain from including them in your translation workflow. CAT tools (or computer-assisted translation tools, to … Read More
If your business is targeting customers overseas, then it is vital that your website is optimised for international. By having a website that is adapted to the needs of your international customers, you can grow your sales, brand reputation and … Read More
This blog post was updated on 7 February 2023. The Italian market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Italy, how … Read More
Whether you get your audience targeting right can make or break your international marketing campaigns. Knowing who your audience is and where they spend their time online is vital, as the platforms they use and the formats they prefer to … Read More
When it comes to boosting the visibility of your website online, two important tools in any digital marketer’s arsenal are keywords and content. These are at the core of your web presence – and the way you use them can … Read More
Nowadays, if you want to expand your business across borders, having an international digital marketing strategy is key. One vital part of digital marketing is search engine optimisation (SEO). But international SEO can feel like a challenge, especially if you … Read More
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. … Read More
Things change, but things stay the same. That is how I often think about the evolution of the digital marketing industry and how marketers need to approach developing new strategies. The end of a year always fuels discussions on which … Read More
Running events can be challenging at the best of times, but throw the uncertainty of a global pandemic into the mix (and all it brings), and you really have your work cut out! Will we sell tickets? Will people travel? … Read More
Translation is one of those things where, in terms of quality, you will get what you pay for. If you buy translation at rock-bottom prices, you will likely receive a rushed, poor-quality translation that has potentially been pushed through machine … Read More
2021 is drawing to a close, and what a unique year it has been for marketers! The pandemic is still going on – with all the challenges and opportunities that brings – but certain sectors are starting to open back … Read More
The COVID-19 pandemic turned the travel industry on its head, causing chaos for hoteliers. Thankfully, the world seems slowly to be opening back up and travel is once again returning. But the nature of travel has changed. What does this … Read More
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is … Read More
