Slowly but steadily recovering from years of severe economic turmoil, Spain looks destined to appear more frequently on the radar of international marketers. The Southern European country, which continues to trail comparable EU5 markets like France, the UK and Germany … Read More
With over 71 million internet users, equivalent to 88% of the population, Germany comes in at eighth place when looking at internet population size worldwide. With such a large and relatively wealthy online population, Germany is understandably an attractive target … Read More
With over 102 million internet users, equivalent to 71% of the population, Russia comes in at sixth place when looking at internet population size worldwide. With such a massive online population, Russia is understandably an attractive target market for many … Read More
South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 86% of its 50 million inhabitants being online. The country sees particularly high levels of mobile … Read More
(Please note that when this blog post talks about Chinese, it is referring to Mandarin Chinese.) Most people know that Chinese is the most spoken native language globally, with 982 million native speakers. What many people do not realise, however, … Read More
Since 2008 there have been big changes in the digital landscape of Mexico. Mexicans now have increased access to new technologies due improvements in the infrastructure, and the number of “internautas” (internet users) in the country has risen by more … Read More
Argentina has the third-fastest growing e-commerce market in Latin America, behind Brazil and Mexico. 37% of Argentinians currently buy online, and this figure is expected to rise rapidly in the near future. With such huge future growth potential, Argentina is … Read More
As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value … Read More
Do you want to know how to run and optimise Facebook campaigns, even if you lack any experience with this? Keep reading to learn how it can greatly benefit your business too, even internationally. Is it still worth investing in … Read More
Your non-profit organisation might be eligible for the Google grant, an initiative which allows charitable organisations to use Google’s advertising products for free in order to promote their work. Read our blog post to discover a few products covered by … Read More
The Russian internet landscape is a peculiar place for people not used to the market. For most of us in the West, search equals Google, social media equals Facebook and e-commerce equals Amazon. But that’s not the case in Russia. … Read More
Marketers spend a lot of time creating and designing great adverts and giving them the visibility needed to reach big audiences; however, ad blocking softwares are getting more and more popular, hindering your chances of getting your ads seen. Let’s … Read More
Across most of the world, Google has a monopoly on the search engine market, but not in China. In China, Google has a tiny 1.7% search market share, and local alternatives thrive in its place. For many search marketers, that … Read More
If you regularly work on the localisation of international digital marketing campaigns, you will know the difference between international and multilingual. Depending on which countries you are targeting, you are not always required to translate your campaigns and your content. … Read More
360 Search is the second most popular search engine in China, with over 35% of the market share. Yet despite having as many users as the entire UK population, many international marketers have never heard of it. If you are … Read More
