Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily lives when searching for information or buying a product … Read More
The Iranian market is not one that you might consider when you think about expanding your sales internationally, but it is one full of potential. The EU is in the process of developing a special purpose vehicle (SPV) that would … Read More
The travel industry is international by nature and it’s only getting more so, with more people travelling abroad, and more hotels opening in new and exciting destinations. But with opportunity comes challenges – notably the huge amount of competition in … Read More
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog … Read More
Russia and China offer great potential for international brands, but there are several things to be aware of when targeting these markets. Russia and China both have unique digital landscapes, so you will need an in-depth understanding of how these … Read More
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The … Read More
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money … Read More
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with … Read More
We are living in the era of content. Every day, we are exposed (and usually overexposed) to a never-ending number of marketing messages that are trying to reach us with a variety of purposes: from brand awareness, to informational or … Read More
We are thrilled to announce that we have just published The Webcertain Global Search And Social Report on our Know-How platform! This 139-page guide provides the most up-to-date information about search engine and social media usage in 20 different countries, … Read More
So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation … Read More
International Search Summit has been run by Webcertain for the last ten years. Last month, it was in Barcelona and it was the first time there were two tracks, one for those in PPC and one for those in SEO. … Read More
The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an important role in your marketing strategy. At Webcertain, we … Read More
Why is translation important in the education industry? The number of students studying abroad is rising worldwide, which means it has never been more important for universities to translate their websites into different languages to try to capture the attention … Read More
Over half a million university students from the Middle East study abroad each year, making it the second largest region in the world for students studying abroad (after China). The Middle Eastern countries all have ambitious plans for future development, … Read More
