Whether it is deciding to enter a new market or looking for ways to grow in existing ones, seeking out new, profitable opportunities is a constant task for global businesses, whatever their size. There are so many factors to consider … Read More
If your business is thinking of entering a new market, then the first thing on your mind should be market research. Going in blind, or (wrongly) assuming that the strategy that works so well in your home market will work … Read More
Are you responsible for your brand’s website? Want to make sure you are as visible as possible online? Ever wished you could ask those tricky SEO questions to someone who actually knows the answers? Yes? Then you are in luck! … Read More
We are thrilled to announce that the International Search Summit: Global Virtual Edition is back for another year and will be taking place on 18 and 19 May 2022! Taking place over two days, this virtual event is your chance … Read More
Introduction I have been working on translation projects for many years, and during this time, I have come across quite a few challenges! In this blog post, I would like to look at some common problems related to translation source … Read More
It is a crazy time for marketing recruitment right now. The scales of supply and demand are tipped firmly in the favour of the candidates, meaning businesses need to act fast and offer flexible, competitive and attractive packages to have … Read More
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web … Read More
If you are new to the wonderful world of translation, then you may not be familiar with CAT tools and the many benefits you can gain from including them in your translation workflow. CAT tools (or computer-assisted translation tools, to … Read More
If your business is targeting customers overseas, then it is vital that your website is optimised for international. By having a website that is adapted to the needs of your international customers, you can grow your sales, brand reputation and … Read More
This blog post was updated on 7 February 2023. The Italian market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Italy, how … Read More
Whether you get your audience targeting right can make or break your international marketing campaigns. Knowing who your audience is and where they spend their time online is vital, as the platforms they use and the formats they prefer to … Read More
When it comes to boosting the visibility of your website online, two important tools in any digital marketer’s arsenal are keywords and content. These are at the core of your web presence – and the way you use them can … Read More
Nowadays, if you want to expand your business across borders, having an international digital marketing strategy is key. One vital part of digital marketing is search engine optimisation (SEO). But international SEO can feel like a challenge, especially if you … Read More
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. … Read More
Things change, but things stay the same. That is how I often think about the evolution of the digital marketing industry and how marketers need to approach developing new strategies. The end of a year always fuels discussions on which … Read More
