More and more brands are expanding into international markets, as these represent lucrative opportunities for the growth and expansion of your customer base. However, cultural differences in consumer behaviour can make it challenging and, if got wrong, create a lasting … Read More
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst … Read More
Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. You want to achieve high-quality results the first time … Read More
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. … Read More
When it comes to language services, we have seen that clients can sometimes confuse translation, localisation, copywriting, and transcreation, as they are not sure of the differences between them and of which service would suit them best. This is due … Read More
If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips … Read More
At its simplest, multichannel marketing is the practice of delivering marketing information via multiple channels. When doing this, focus on your message – and choose whichever channel is most appropriate for delivering that message. By embracing multichannel marketing, you enable … Read More
Content marketing is an integral part of any successful technology business’ marketing strategy. Good content marketing can boost brand awareness, position you as a thought leader in your industry, and ultimately drive sales. This blog post will look at three … Read More
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that … Read More
If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time … Read More
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the … Read More
Webinars have long been a popular tool for businesses, especially those in B2B sectors, to connect with customers, demo products, provide training and market their offering. They have many benefits: they can be attended from anywhere; they have relatively low … Read More
Glossaries are an integral part of terminology management. Glossaries are compiled for companies to ensure the unity of style and terminology of translated documentation, as well as to aid in the translation of highly-specialised scientific, medical, technical and other specialised … Read More
For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is … Read More
