The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an important role in your marketing strategy. At Webcertain, we … Read More
Why is translation important in the education industry? The number of students studying abroad is rising worldwide, which means it has never been more important for universities to translate their websites into different languages to try to capture the attention … Read More
Over half a million university students from the Middle East study abroad each year, making it the second largest region in the world for students studying abroad (after China). The Middle Eastern countries all have ambitious plans for future development, … Read More
Since 2015, the number of South Korean students has grown each year, and a substantial proportion of these students want to study at overseas universities. According to the Korean Ministry of Education, 239,824 South Korean students left the country to … Read More
There has been an increase in the number of Chinese students choosing to study abroad in recent years, as more and more Chinese families become able to afford the costs of sending their children to overseas universities. According to the … Read More
Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and … Read More
The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next … Read More
The last Friday of September belonged to BrightonSEO, a one-day conference focused on search marketing and held, not surprisingly, in Brighton. This twice-yearly conference attracts around 4,000 attendees each time and is one of the biggest SEO conferences in the … Read More
Naver is a popular search engine in South Korea, and a very different one from Google. While Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results. This can be daunting … Read More
Would you like to find out how to create a strategy for thought leadership and lead generation on LinkedIn? Look no further: our brand-new e-learning course will teach you how to create content for your LinkedIn sponsored campaigns, how to … Read More
If you are new to LinkedIn sponsored updates, it may be tricky to find your way around the platform and familiarise yourself with its terms. We put together the following glossary to support you along the way and make it … Read More
Poland is the ninth largest country in Europe, and a member of the European Union: geographically located in Central Europe, historically it’s been associated with Eastern Europe. Find out what key things you should keep in mind when doing digital … Read More
Meet Wilbur. He’s from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. He’s here at Webcertain to learn more about this “internet” and get to know humans … Read More
You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More
If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we … Read More
