Webcertain blog

Digital marketing for global brands

Elin Box

Top 8 countries for time spent online in 2024

Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to

Elin Box

Digital marketing in Latin America in 2024

If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This

Elin Box

10 markets with an unexpected social media landscape in 2024

Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands

Elin Box

B2B: How to adapt culturally when targeting South Korea

Introduction When you are a B2B brand targeting the South Korean market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful

Elin Box

Digital marketing in Asia in 2024

If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries,

Sivan Hu

B2B: How to adapt culturally when targeting China

Introduction When you are a B2B brand targeting a foreign market, it is important to have a good understanding of the business culture in the target market. This will help you to do business in the smoothest, most effective and

Elin Box

6 markets where Bing is surprisingly popular in 2024

Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5%

Carmen Aragones

10 lessons learnt at the International Social Summit 2024

Image credit: Carlos Baglietto. On 16 May 2024, I had the incredible opportunity to attend the International Social Summit in Barcelona. It was a day full of learning, networking and growing alongside other marketing experts. It was my first time

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