A writer once said that a beautifully-written fantasy is more valuable than a badly-spoken fact. Why? Because humans love stories. Storytelling is all the rage in digital marketing, and social media has become a huge part of that. In a … Read More
The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers … Read More
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, … Read More
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
The Webcertain Search And Social Report provides the most up-to-date information about search engine and social media usage in 20 different countries across four different continents. Want to see how much you know already? Test your knowledge with the short … Read More
Frederick Vallaeys presented a session called “Will the Terminator Take My Job or Will I Run an Army of Robots?” at SMX Munich. SMX Munich has become one of the most significant search marketing conferences on the planet and is … Read More
The number of Chinese tourists travelling abroad has grown steadily over recent years, and China is now the world’s largest source of outbound tourism. This number is only set to grow further as more families can now afford the expense … Read More
Nearly all segments of the Russian travel industry saw significant year on year growth in 2017. This growth has not gone ignored, and an increasing number of international travel brands are turning their attention to Russia. After all, a large … Read More
The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. With 92.6% of the French population being online, digital marketing is one strategy you definitely need to pursue if you want to … Read More
Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts. We increasingly use a mixture of our smartphones, tablets, laptops and desktops in our daily lives when searching for information or buying a product … Read More
The Iranian market is not one that you might consider when you think about expanding your sales internationally, but it is one full of potential. The EU is in the process of developing a special purpose vehicle (SPV) that would … Read More
The travel industry is international by nature and it’s only getting more so, with more people travelling abroad, and more hotels opening in new and exciting destinations. But with opportunity comes challenges – notably the huge amount of competition in … Read More
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog … Read More
Russia and China offer great potential for international brands, but there are several things to be aware of when targeting these markets. Russia and China both have unique digital landscapes, so you will need an in-depth understanding of how these … Read More
