Mobile & Apps

App stores in China

App Stores In China – Google And Apple Who?

An Introduction to the Chinese Smartphone and OS Landscape China has a relatively complex app store landscape that is very different to what we are familiar with in the West, but the rewards are big for app developers who can … Read More

How To Increase App Downloads Worldwide

How To Increase App Downloads Worldwide

With the undisputable whirlwind of smart-device adoption sweeping the globe, it’s perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to 139 … Read More

Apple Budget iPhone

iPhone 5C: Priced Too High For Emerging Markets?

The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a ‘budget’ iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have … Read More

Reaching New Markets With Apps: The Importance Of Localising

There’s no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated … Read More