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Digital marketing for global brands

TV ad campaign in Portugal uses blogs

A tv ad campaign for ZON (a cable operator that offers a triple play service) began airing the passed week on the main Portuguese tv networks. The campaign isn’t very out of the ordinary, but for one thing: it mentions … Read More

Inflected languages and Google

Google starting to deal in a proper way with inflected languages such as Icelandic by stripping away the grammar. Icelandic users have had to put up with the search engine’s illiteracy by entering their searches in various cases, numbers, genders, … Read More

Russian Yandex Hands Out Free Kaspersky Anti-Virus

Yandex, the leading search engine portal in Russia has signed a deal with Kaspersky Anti-Virus to bundle their product into their desktop application, Ya Online. Ya Online is free desktop software, which connects to their mail service (Yandex Post), allows … Read More

Japan's mobile goo search becomes more powerful

NTT Resonant announced it’s plan to strengthen its mobile search engine, “mobile goo”. With this improved mobile search engine, the user can search more than 62,000 songs from the database, and more than 7 million videos from YouTube and other … Read More

China blocks YouTube after Tibetan protests

China has apparently blocked access to YouTube.com after video clips appeared on the website showing massive pro-independence protests in Lhasa, the capital of Tibet. Internet users that were trying to access YouTube were served a blank screen. This isn’t the … Read More

China takes the lead in internet users

According to estimates from the China Internet Network Information Center (CNNIC), Beijing research firm BDA and the online market anlayst Nielsen/NetRatings, China has overtaken the US in the number of internet users at around 220 million. These numbers were estimated … Read More

MS's Soapbox opens in Japan

Microsoft’s video sharing site, Soapbox, officially opened in Japan on March 12th. It’s a mirror image of English site, even to the sub-categories, which means that not many Japanese videos are available, yet. In Japan, YouTube is very popular and … Read More

7.8 million Ukrainian users online per month

New figures published by CyberSecurity.ru have shown the number of internet users in Ukraine rose by 1% between January and February of this year. There are now 7767005 (7.8m) unique users per month online in the country. That represents massive … Read More

Baidu, Omniture form strategic alliance

Omniture Inc., a leading provider of online business software, announced they will provide Baidu.com, the leading Chinese Internet search engine, technology to measure online marketing campaigns. According to the companies, combining their technologies will allow marketers the ability to analyze … Read More

Yandex.Metrica