Global Marketing News – 13th April 2016 Alibaba to invest $1 billion in rival ecommerce platform Lazada The Chinese ecommerce giant Alibaba has announced it is going to invest 1 billion US dollars in Lazada. Lazada is an ecommerce company that currently targets Indonesia, Thailand, Malaysia, Vietnam, Singapore and the Philippines.

Global Marketing News – 8th April 2016 Amazon launches Amazon Payments Partner Programme The international ecommerce giant Amazon has launched its Amazon Payments Partner Programme aimed at ecommerce platform providers and developers. Amazon Payments Partner Programme allows ecommerce companies to use Amazon Payments on their sites, and aims to be

Global Marketing News – 5th April 2016 Mobile ecommerce behaviours in Europe revealed Research by Zanox has revealed the mobile ecommerce behaviours of several European countries. The UK and the Scandinavian countries came top when it came to the amount of money spent via a mobile phone, with Switzerland coming

Global Marketing News –31st March 2016 Mobile optimisation becomes ever more important in travel industry Mobile devices are increasingly being used by travellers researching holidays online, according to a study by HeBS Digital Research. A big trend, cited by 60% of holiday-makers, was to start researching holiday information on a

Global Marketing News – 24th March 2016 Internet users do not trust new general top level domains A study by IDG Research has revealed that internet users do not trust new general top level domains (gTLDs). The new gTLDs, such as .london, .ninja and .rocks, were introduced by ICANN around a

Global Marketing News – 21st March 2016 Chinese ecommerce market now the biggest in the world China’s internet penetration has broken the 50% barrier for the first time ever. The news was announced by the China Internet Network Information Centre, which confirmed that as of the end of 2015, 688

Global Marketing News –17th March 2016 Google loses Android appeal in Russia A Russian court has upheld a ruling that Google abused its dominant market position in the Russian mobile market, after rejecting an appeal from the internet giant. In 2015, the Russian regulator investigated Google over whether its Android

Global Marketing News –14th March 2016 Spanish store shows how to win with social media in China The Spanish department store El Corte Ingles has run a successful social media campaign targeting Chinese tourists. Chinese tourists are famous for their holiday spending, having spent a staggering 230 billion US dollars

Global Marketing News – 10th March 2016 Arabic domains are gateway to Middle East success A report by ICANN has found that the potential for growth in the Arabic domain name market is huge. The Arabic-character top-level domain name شبكة. (dot shabaka) was launched in 2014 and has so far

Global Marketing News – 7th March 2016 Quality beats cost in Indian ecommerce Apple has overtaken the budget brand Xiaomi in the Indian smartphone market. Apple is now in sixth place in the country, pushing Xiaomi down to seventh place. It comes behind Samsung, Micromax, Lenovo-Motorola, Lava and Intex. The