If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge … Read More
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
The SEO Show – 8th December 2015 Google changes ranking algorithm with RankBrain update Google has altered its ranking algorithm with an update called RankBrain. RankBrain is a machine learning algorithm that will look for patterns between what terms users search … Read More
The conversation around links has changed a lot in recent years; what hasn’t changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a … Read More
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts … Read More
You may have heard that a website should have two types of sitemaps – a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for … Read More
It’s been a while since I read some fresh content about rel-alternate hreflang-x. It seems there’s less talk about it nowadays and more site owners or webmasters just get on implementing it. Does it work so well that you see … Read More
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing … Read More
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of … Read More
Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan … Read More
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in … Read More
