China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to embrace mobile marketing. 98.5% of Chinese internet users go … Read More
Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three … Read More
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use … Read More
Around 90% of time spent on mobile is spent in apps. With apps being such an important part of the mobile experience, it’s essential that your app gives your users a positive experience. If your app is targeting a foreign … Read More
Mobile payments are getting more and more popular worldwide, and it is vital for businesses to offer mobile payment options when it comes to their international strategy. Mobile payments are transactions made or received on a mobile device, and there … Read More
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either … Read More
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing … Read More
Delivering just about everything that had been rumoured in the market – larger screens, faster A8 processor, iOS 8, inbuilt NFC chip to accommodate for ApplePay, its own mobile payments system – the iPhone 6 and 6 Plus will surely … Read More
Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in … Read More
It’s become second nature to many of us; whether we’re on a train or the bus, waiting for a meeting to start or even the kettle to boil, checking our mobile phones and our apps is something that we do … Read More
So, we’re inundated with a plethora of mind boggling global mobile statistics. In fact, to add one to the list, the global smartphone market exceeded 1 billion shipments in a year for the first time in 2013. That’s a 38.4% … Read More
An Introduction to the Chinese Smartphone and OS Landscape China has a relatively complex app store landscape that is very different to what we are familiar with in the West, but the rewards are big for app developers who can … Read More
With the undisputable whirlwind of smart-device adoption sweeping the globe, it’s perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to 139 … Read More
The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a ‘budget’ iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have … Read More
Multi-screen is no longer some fancy buzzword used and applied only by a select, savvy few; it’s the reality. The trend is clear across the board: mobile devices are eating into the PC’s share of the internet traffic pie, and … Read More
