Starting Jun 5 th 320 of the 390 McDonald’s restaurants in Italy are offering free WiFi to their Clients. … Read More
The French are using more and more their mobile phones to get into the internet. Studies (Ipsos MediaCT) show that in April 2008, only 28% of them were surfing the WWW, and now they are more than 31%. Not such … Read More
According to Danwei, a popular Chinese media, advertising, and urban life blog, the following sites are now blocked in China. Twitter, Flickr, Hotmail, Live and Bing. It appears that Bing, the new Microsoft search engine is being blocked because it … Read More
SMX will arrive in Brazil for its second show on August 4th. Key notes were announced last week: Danny Sullivan, Erica Schmidt (Isobar) and SEMPO’s President Sara Houlobek are some of the international speakers. Unlike 2008, this year’s SMX SP … Read More
Yahoo Japan has been providing the analytic tool for Geocities Plus (paid) Members since March 2009, and just announced that the tool is now available for free to all registered (Yahoo ID holders) users. This easy to user tool has … Read More
SEMPO (Search Engine Marketing Professional Organization) Asia Tour and Seminars aim to foster awareness, educate, and promote the search industry in Asia by connecting professionals in the regions and Western markets, and creating a better understanding of search and its … Read More
How can the French be so contradictory? 81% is the number of French people who are not trusting the social media websites, such as Facebook, Viadeo, Myspace.. They believe that their personnal datas are not safe, and feel that anyone … Read More
Internet Statistics Usage in Italy Reported by Audiweb for March, 2009 … … Read More
Employees from Baidu’s South China subsidiary went on strike protesting changes to the new salary system which became effective May 1 of this year as reported by 163.com. The employees signed a new salary agreement in late April and are … Read More
Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market. … Read More
Have introduced a platform (with toolbar) called LIFESTREAM Develop a platform to create and extend community distribute content control brand programming player advertising monetize sell and serve advertising ICQ Numbers 42 Million users 13 Million daily users 1.1 billion instant messages per day users spend 5 hrs per day Socialthing.com – in private … Read More
Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.
Anne Presents FaceBook numbers $ 419 M invested spending $ 20 M/month more than 50% of members are over 25 women over 55 are the fastest growing segment Linked in is big Twitter is active, FaceBook id Huge (will refer to FaceBook as FB) Has created a $ 500 M market for application developers Now FB has approx. … Read More
Search and Social Networks make it easier for people to find things and people they are looking for – people have been searching since the beginning of time, Search Engines have filled the gap and made it much easier (and much faster) to find things. … Read More
A set of internal working documents from the censorship department at Baidu, China’s largest search engine, were recently leaked. These documents are quickly appearing on blogs, forums and across the internet both in China and around the world. A China … Read More
