Yandex targets China to drive growth
…the internet using Yandex technology.” Yandex has been offering advertising services in China since 2012, with sales in the country tripling every year since 2013. Its physical entry into the… … Read More
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Global Retailer Innovates with Multi-Platform Campaign
…The country has a growing market.” Nigeria is the leading African nation for ecommerce. Out of Nigeria’s 50 million internet users, a staggering 90% either shop online currently or plan… … Read More
Ted Baker Fuels Global Growth Through Ecommerce
…hugely popular in Chile The vast majority of Chilean internet users listen to the radio online, according to research by Audio Ad and Oh! Panel. Almost 90% of Chilean internet… … Read More
Weibo Launches Ecommerce Feature
…commerce is growing in popularity around the world. Recent research by Market Track found that over half of US internet users will use social media to some degree to do… … Read More
Netflix Undergoes Massive International Expansion
…from China, Syria, North Korea and the Crimean peninsula. Its absence from China is noteworthy due to the fact that China has the world’s largest internet population, meaning that Netflix… … Read More
Advice To Exporters: Focus On Africa, Not China
…online and producing content. 20 years ago, 80% of internet users were native English speakers – now it is more like 25%. The rise of other languages is being touted… … Read More
6 Questions International Companies Should Ask About Ecommerce In Poland
…April 2015. According to the research, out of 38.5 million people living in Poland, 77% now use the internet. This makes Lech Wałęsa’s country the biggest Eastern European online market… … Read More
Facebook Chooses Asia To Expand Instant Articles
…superior load times, with Facebook Instant Articles loading around 10 times faster than links to external articles. This is something that is particularly important in developing countries where internet speeds… … Read More
Amazon Proves It’s A Serious Force In Chinese Ecommerce
…than an actual decrease in mobile advertising. Indeed, mobile internet penetration is rising rapidly in the country, with 61% of internet traffic in the country already coming from mobile phones…. … Read More
Uncovering the complexity of Slavic languages and Yandex PPC match types
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience… … Read More
3 tips for adapting your marketing strategy for the South Korean culture
South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not… … Read More
3 tips for adapting your marketing strategy for the Japanese culture
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy… … Read More
Watch the recording: Social media strategy for South Korea
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning… … Read More
Quiz: 10 fun international digital marketing facts for 2021
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49… … Read More
3 tips for content marketing in the technology sector
…on the internet worldwide, 3.80 billion are on social media. Having a company account on the relevant social media platforms will allow you to reach and interact with this huge… … Read More
