There are only two days left to book your place at the International Search Summit @ SMX West at the Super Early Bird Booking rate. The Summit, being held on Friday March 11th, takes key search and social media topics … Read More
Leading Russian search engine Yandex, has introduced a new method of predicting user intent in order to improve the quality of its results and thereby improve relevancy. The Yandex team advise that the system, known as “Spectrum” is based on … Read More
Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel. You need to market a service, a product or even yourself worldwide? Well don’t go too far, don’t … Read More
A short introduction video to the Reykjavik Internet Marketing Conference held in Iceland every year. Next conference will be in Iceland on 11 March with international speakers from Facebook, Wall Street Journal, AOL, SAP, Yandex, Hotels.com, Icelandair, Boats.com and more.
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More
According to yesterday’s Le Figaro article, companies advertising online will have to pay a tax – the infamous ‘Google Tax’ – equalling 1% of the yearly ad spend from January 1st 2011. This tax creation was proposed by french ‘député’ … Read More
It’s no secret that the world is going digital. Your books are digital, your music is digital, and your funny cat videos are digital. The internet is no longer something people do, it’s the pipeline through which people do everything … Read More
Combining the capabilities of Google Translate with Google Search has long been a feature of international search experiences – but somewhat in the background. Not anymore. Google this week rolled out a feature across the non-English speaking world, which gives … Read More
.. continuing on our Google Zeitgeist serie of articles, here is Google.ie – i.e. The Google Ireland network most popular search terms in 2010 – Ireland Fastest Rising chatroulette gmail hotmail glee fb tv3 player world cup 2010 gerry ryan … Read More
Last week’s New York Times’ article took the example of well referenced and indexed website with very poor customer satisfaction. In a nutshell, the article said that one can generate a lot of bad reviews and unhappy customers that translate … Read More
According to the OECD latest figures, Ireland’s broadband penetration is one of the weakest in the world. Out of 31 countries surveyed, Ireland ranks 22nd with 20.3 per cent of broadband penetration. The average is around 24.3 per cent for … Read More
This is a good index to set goals in your Google Analytics, for Google Adwords benchmarking exercise, your general country specific SEO works, i.e. your general SEM strategy Every year Google publishes via its Zeitgeist, the top searches people ran … Read More
According to Internet World Stats there are close to 2 billion Internet users worldwide. According to same source there are around 520 million Facebook users or 7.6% of the total Internet population. Europe has the most Facebook users or just … Read More
Today Monday November 29th is ‘Cyber Monday‘. The biggest shopping day of the year? Or is it Monday December 6th 2010 referred as ‘Mega Monday‘ where sales are expected to hit over €uro 1million per minute… October 2010, IMRG Capgemini … Read More
Support your offline marketing campaigns with a targeted PPC campaign and a dedicated optimised web page. … Read More
