This blog post was updated on 7 February 2023. The Italian market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Italy, how … Read More
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different … Read More
Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and … Read More
This blog post was updated on 25 January 2022. Italy is a market full of opportunity for brands wanting to grow internationally. In this blog post, we have identified some of the key findings from our guide to digital marketing … Read More
Italy currently ranks fifth in online retail sales in Europe, trailing the U.K., Germany, France and Spain, with approximately €6 billion in retail online sales last year and a growth rate of 9% or higher every year. It is expected … Read More
Whilst more and more people around the world are becoming increasingly comfortable with buying products online because of its ease of use and the ability to search for discounts, Italy bucks the trend when comparing digital and physical sales: 88% … Read More
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services … Read More
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More
Today Monday November 29th is ‘Cyber Monday‘. The biggest shopping day of the year? Or is it Monday December 6th 2010 referred as ‘Mega Monday‘ where sales are expected to hit over €uro 1million per minute… October 2010, IMRG Capgemini … Read More
Buy Tourism Online (BTO) kick off tomorrow in Florence (Tuscany). A web marketing event with a focus on travel and hotel industry
Audiweb published a new report new on Internet usage in Italy based on data harvested in September 2010: 32,9 million Italians between 11 and 74 are now connected to the Internet “on a permanent basis” i.e. from “anywhere” with “any device” during the last year mobile internet access has increased 26,1% reaching 11% of the active population during the month of September 2010 24 million Italians surfed the web at least once from a PC Domestic use of the Web increased by 14,3% now reaching 12 million families – approximately half of those with at least one family member in their 70s and have access via a computer (personal, company owned, or television) 67,8% of those families connected (8,4 million) rely on high speed DSL or optical fiber access with a flat contract (92,6%): 22,2% rely on mobile wireless USB devices (2,7 million) On an average day there are: 3,7 million active users from the north west 2 million from the north east 2 million from central Italy 3,7 million from Southern Italy and the Islands Source: Audiweb … Read More
Executive Summary Report by the Broadband Observatory provides statistics on the status of high speed broadband internet connection in Italy.
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