In a move to cash in on the rapidly increasing demand for mobile internet across Africa and the Middle East, Baidu and Orange have joined forces in an exclusive deal that will see the two companies launch a co-branded version … Read More
Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will … Read More
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many … Read More
Europe is a region well known for its linguistic diversity and high degree of multilingualism among its citizens. There are 23 officially recognised languages and more than 60 indigenous regional languages. Then on top of this you have many non-indigenous … Read More
In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential … Read More
No matter which company you represent, or how much time and money you spend on marketing for your website, there have probably been many occasions where at least some of your website visitors have had trouble interacting with your site … Read More
Last week, in what can be characterised as a late move, Yandex announced that it has started personalising its results. What particularly struck me following the announcement was the fact that Yandex’s proprietary technology would potentially allow the company to … Read More
Global keyword research processes are not as easy as they may seem. There are as many processes as there are languages. Why that? Because keyword tools are not flawless, and relying blindly on them will often lead to quite a … Read More
Given the proliferation of mobile and tablet internet consumption, these days it shouldn’t come as any surprise that by only targeting desktop users you’ll likely leave a lot of potential on the table. However, one thing is being aware of the ever … Read More
Launching your website or promoting an existing one in a new market can be very easy… if you know how to do so and if you have the resources for it! Here are 5 easy steps to consider prior to … Read More
It is a certain fact that, even after nearly 20 years since inception, all online advertising is growing as an industry and even search volumes are increasing. However, global search volumes are primarily increasing on mobile and these searches are … Read More
A very interesting statistic in Australia’s newspaper The Age, mentioned that Australia has a massive preference to shopping online with overseas websites. Mainly due to the overseas market dominating search and digital marketing, 4 out of every 10 dollars in … Read More
Facebook is quickly becoming a larger means of advertising for many retailers all over the world, both large and small. With the use of new Facebook PPC intelligence, many aspects of social media promotion can be viewed and analyzed in … Read More
Based on previous data provided, the market online in Australia for search and SEO is extremely under developed. Most large companies are not putting a massive focus to online spending and unfortunate as this is to state, that a lot … Read More
Dixon Jones, Marketing Director at Majestic SEO and ‘UK Search Personality of the Year’, did an interesting presentation on how back link analysis can provide companies with valuable insights into their own and competitors’ global reach and, perhaps more interestingly, … Read More
