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Digital marketing for global brands

5 tips for universities targeting Chinese students

This blog post was updated on 20 December 2022. The flow of Chinese international students has slowed over the last three years due to the COVID-19 pandemic. Nevertheless, China is still the world’s largest source of international students and many … Read More

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The benefits of programmatic advertising

The use of programmatic advertising is increasing and the integration of AI is fast improving its results. But what are the benefits of using this technology? Find out here! Programmatic ad spend worldwide is expected to exceed £228 billion next … Read More

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International marketing at BrightonSEO 2018

The last Friday of September belonged to BrightonSEO, a one-day conference focused on search marketing and held, not surprisingly, in Brighton. This twice-yearly conference attracts around 4,000 attendees each time and is one of the biggest SEO conferences in the … Read More

How to win at social media on Naver

This blog post was updated on 16 July 2024. Naver is a popular search engine in South Korea, and a very different one from Google. Whilst Google has a minimalistic style, Naver is full of content, with many different sections … Read More

Digital marketing in Poland

This blog post was updated on 31 July 2024. Poland is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with … Read More

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International digital marketing: 50 tips in 50 days

I’m Wilbur. I’m from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. I’m here at Webcertain to learn more about this “internet” and get to know humans … Read More

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How to set up your YouTube channel

You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More

Search and display campaigns on Google

If you are interested in promoting your services with pay-pay-click (PPC) campaigns, you need to make sure that you use the appropriate type for what you want to achieve, especially if operating in unknown markets. In this blog post, we … Read More

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Keyword search intent in digital marketing

Intent marketing is a form of marketing focusing on the actions of the customer/user which critically evaluates what the intention behind those actions is. In this blog post, we will take a closer look at user intent and keyword search … Read More

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