Global Marketing News – 17th October 2017 Apple has made Search Ads available to advertisers in more countries, the Russian internet giant Yandex has launched a digital assistant called Alice, and research has found that ecommerce in Spain grew by … Read More
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. … Read More
Global Marketing News – 16th October 2017 The Chinese ecommerce site Tmall is set to launch in Russia, Bing has rolled out its Dynamic Search Ad in the US and the UK, and Instagram is the fastest growing social network … Read More
This blog post was updated on 25 September 2023. When most people hear the phrase “search engine”, they automatically think of Google. But Google is not the only search engine out there, and in the Czech Republic there is a … Read More
For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when … Read More
Global Marketing News – 6th October 2017 The European ecommerce market is set to grow by 19% in 2017, Google has removed its controversial “first click free” requirement for publishers, and Weibo has announced that it is to recruit 1,000 … Read More
Instagram is the fourth most popular social network in Germany, with 9 million users. Instagram started allowing businesses to advertise in Germany in 2015, which means that if you are not already on there, you need to hurry up so … Read More
Global Marketing News – 3rd October 2017 A new ecommerce site has launched in the Middle East, a leading Chinese search engine has launched a fact-checking feature, and new research has found that UK ecommerce sites need to improve their … Read More
Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come … Read More
Global Marketing News – 29th September 2017 Google has announced drastic new changes to comply with the European Commission’s antitrust ruling; Google, Naver and Kakao have entered into fierce competition in South Korea; and research has found that shopping apps … Read More
The International Search Summit is taking place in the beautiful city of Barcelona on the 5th October 2017. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international … Read More
Internet penetration in Kenya is higher than the African average, with 37 million Kenyans out of a population of 48 million being online. With 77% of Kenyans currently online and this number set to grow, if you’re targeting the Kenyan … Read More
Global Marketing News – 27th September 2017 Tencent has launched a new solution for US advertisers targeting a Chinese audience, Bing has made it possible for advertisers to manage ad extensions on an account level, and a report revealing the … Read More
Around 90% of time spent on mobile is spent in apps. With apps being such an important part of the mobile experience, it’s essential that your app gives your users a positive experience. If your app is targeting a foreign … Read More
Global Marketing News – 21st September 2017 The Turkish government wants to force international companies to pay taxes in the country, Google has offered to include competitors in its shopping section in an attempt to avoid further fines from the … Read More
